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02 Jul

Social Media Marketing Strategy Webinar This Thursday

Strategic Guru Inc.,  Marketing Strategy a Triangle-based marketing and communications firm, announced the last two June sessions of their webinar on social media marketing strategy will be held on Thursday, June 25th at 8:00 am EST and 11:00 am EST/8:00 am PST.

Tags: achieving success, attendees, business owners, communications firm, guru, Marketing Strategy, media marketing, media [...]

02 Jul

Millercoors Names New Leader For Coors Brands

Gomez will be responsible for overseeing the overall brand strategy and positioning for Coors Light and Coors Banquet.
Gomez comes to MillerCoors from Purchase, N.Y.-based PepsiCo Inc., where he most recently served as vice president of marketing for waters, enhanced waters and juices. In the role, he managed the marketing mix for brands such as Propel, [...]

02 Jul

Florida Panthers Fans Hire Drew Rosenhaus To Negotiate Ticket Prices

The Florida Panthers are no strangers to unique marketing campaigns in an effort to put butts in the seats. Earlier this season, with the team fighting for its first playoff berth since 1999-00, the team introduced The Panthers Promise Plan, offering free tickets during the 2009-10 season if they failed to make the playoffs, which [...]

01 Jul

Internet Marketing Agency Terralever Adds Chief Operations Officer

Terralever,  Marketing Strategy a leading interactive marketing agency, today announced that Scott Miraglia has joined the Company as Chief Operations Officer and Chief Financial Officer. Jeff Cross, Lisa Aragon, and Jeff Baer have also joined the growing firm to fill vital roles in front-end development, client relations and new business development. These key hires will [...]

01 Jul

Social Media 101 Breaking It Down For The Busy Nh Professional

Everywhere you turn, someone’s yammering about Facebook Pages, Twitter feeds, LinkedIn connections, YouTube videos, Marketing Strategy and various combos of them all.Respected news sources such as CNN are sharing real-time “tweets” from viewers as part of their news commentary.

Tags: cnn, enthusiasts, entrepreneur, fan pages, marketing game, news sources, nh business, plunge, pony, red bull, second [...]

01 Jul

Memo To Biotech Ceos Keep Hands Off The Cash Marketing Salary

shareholders have been incensed by big pay packages for executives during the current recession, decrying them as rewards for failure as company earnings nose-dive. The latest sector to attract their ire is the beleaguered biotechnology industry.
Marketing Salary As companies face collapse because they have run out of money and others call on shareholders to prop [...]

01 Jul

The Dark Underbelly Of Random Chance Targeting

Define Marketing A few years ago I worked on a campaign for a client whose primary marketing goal was to be perceived as a technology leader. We ended up creating a surprisingly robust rich media ad that incorporated a chat room into the ad banner space. As the ad was served, the back end would [...]

01 Jul

Teamlease Upgrades Salary Primer Tool

The report finds that an upside of the slowdown is that hyperinflation in employee costs that was making India a hostile habitat for entrepreneurship may have been blunted. Marketing Salary It also highlights temp industry’s broad-based hiring and the clear increased rewards to skills in the last year.
TeamLease, till date, has served more than three [...]

01 Jul

Corn Soybeans Wheat Slide As U.S. Farmers Boost Acreage

Corn plunged by the Chicago Board of Trade’s limit after a government report showed U.S. farmers planted more acreage with the grain than estimated in March. Wheat and soybeans also slid on signs of increasing supplies.
About 87.035 million acres were planted with corn, the U.S. Department of Agriculture said today in a report following a [...]

30 Jun

Why Advertise At All

Define Marketing It’s been eye-opening to have conversations with thought leaders in advertising and marketing regarding the future of the industry. The conversations always start on how one could advertise effectively in social media, but more often than not it turns into a discussion of the bigger question: What’s the purpose of advertising/marketing?
Define Marketing It’s [...]


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