Holland firm Grooters Productions, which developed the new marketing strategy, suggested using drive-time radio spots and billboards to entice commuters to move to Holland with slogans such as: “Hate this drive?,” “Be home by now” and “The Gasculator” — a reference to a calculator that could be on the proposed Web site. It would show [...]
Working for this homelessness charity, you will implement and monitor their Direct Marketing strategy to increase and maximise income from individual supporters.
Donor development and acquisition will include developing appropriate campaigns and producing fundraising materials across a range of media, managing relationships, and implementing Legacy fundraising and online giving strategies. This role will also involve managing [...]
China-ASEAN Expo Marketing Summit is scheduled to be held from April 1 to 4 in Nanning, capital of Guangxi Zhuang Autonomous Region in south China, a spokesman for the China-ASEAN Expo Secretariat said Saturday.
The four-day summit, the first of its kind, aims at finding an effective approach to better promote China-ASEAN Expo, which is an [...]
Location, location, location is the mantra of the emerging mobile-marketing industry.
The way the story goes, you are walking by a Starbucks on a cold day — or a hot day, depending on who is telling it — and your mobile phone rings with a coupon for 50 cents off a latte or a Frappuccino.
Do you [...]
A famous heiress on a reality TV show once pondered, “What is Wal-Mart? Is it, like, where they sell wall stuff?” Fortunately for global manufacturers, most of today’s consumers are more tuned in than the average heiress and very familiar with the popular retailers and the products they sell. But getting them to buy those [...]
Our zoo needs money so it can remain accredited by some snooty zoological society types, so here’s an idea: Sell the naming rights to the new baby elephant. We could end up with something like Comcast the Elephant at the Maryland Zoo in Baltimore. I realize that twists the tongue, but we could be talking [...]
Marketers and brand advertisers continue to shift dollars from traditional media to digital channels. PQ Media’s “Alternative Media Forecast: 2008 - 2012″ report released yesterday projected spending on what the report classifies as alternative media to reach $73.4 billion by the end of the year.
For alternative media, including both marketing and advertising, PQ Media calculates [...]
LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.
“The awards [...]
Motorola’s decision to split the company in two is not surprising. It reflects the difficulty some technology companies have adjusting to a mass market.
For years, companies that sold technology to business focused on features. The more bells and whistles they included, the more likely they would make the checklist of an IT buyer from a [...]
Every marketer, pollster, and advertiser knows this much about Hispanics living in the United States: They are deeply family oriented, and their families are big. So when Alicia Morga, founder and CEO of the Hispanic-focused online-marketing firm Consorte Media, first started working with ad agencies on home-financing campaigns, she was told to use cheery images [...]
