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Archive for May, 2008

30 May

Network plans major marketing campaign for Albuquerque series

A USA Network series filmed in Albuquerque, and set in Albuquerque, will launch this summer via an aggressive interactive marketing campaign.
The series, “In Plain Sight,” focuses on a U.S. Marshall working in the Witness Protection Program. It stars Mary McCormack and Fred Weller. USA is working with Big Spaceship, Electric Artists and The Hyperfactory to [...]

30 May

Hines marketing next downtown skyscraper

Hines Interests has gained control of a parking lot in downtown Minneapolis where it hopes to develop a 1 million-square-foot office tower that could rival the city’s tallest buildings.
Houston-based Hines has reached an agreement with The 614 Co. of Minneapolis, a small family-owned real estate company, to jointly pursue a development project on a half-block [...]

30 May

Taking marketing into the digital age

It said that the digital marketing division specialises in a full range of digital marketing services such as search marketing, online campaigns and mobile marketing.
Kent Wertime,OgilvyOne Asia-Pacific president,said there is much need to promote digital marketing in Malaysia and the rest of the region.
“Already half a billion people in Asia are connected online so there’s [...]

30 May

Glenmark gets approval for marketing two products in US

Pharmaceutical firm Glenmark on Friday said that it has received ANDA approval for its anti-inflammatory and anti-diabetic drugs and will soon commence marketing and distribution of these products in the US market.
Glenmark Generics Ltd (GGL), a subsidiary of Glenmark Pharmaceuticals, has received the ANDA approval for Mometasone Furoate Ointment, Mometasone Furoate Cream and Metformin Hydrochloride [...]

30 May

Regional tourism marketing strategy

Caribbean Tourism Ministers said they have developed a strategy to deal with the energy crisis and its potentially crippling impact on regional tourism.
The committee was just part of a strategic plan for dealing with the energy crisis and its potentially crippling impact on the tourism industry.
Headed by Jamaica Tourism Minister Ed Bartlett, it will pay [...]

26 May

Online marketing under legal spotlight

Online marketing such as “viral” videos, blogging and campaigns on social networks will be regulated for the first time after the biggest overhaul of consumer protection laws in 40 years comes into force on Monday.
The new Consumer Protection Regulations adopt an EU directive requiring all businesses to treat customers fairly, closing loopholes that traders have [...]

26 May

Marketing classes selling RockHounds tickets to benefit Buckner Children’s Home

Buckner has three programs in Midland Hearthstone Home for abused and neglected children, a family foster care training program to certify families and Family Place, transitional housing for single moms returning to school, Program Director Anna Rodriguez said.
Starr, who is in Cooke’s class, works at Quizno’s subs and used that platform to collect contributions.
“I talked [...]

26 May

Brewer steps up brand marketing as rumors of sale continue to fly

The company brews world-famous Budweiser and Bud Light and owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer.
Recent activity in BUD shares was quelled by a downgrade from analyst Mark Swartzberg at Stifel Nicolaus, who lowered his rating from “buy” to “hold” citing valuation reasons. This reverses his upgrade of the shares at [...]

26 May

Groups explore ways to rein in improper marketing of pharmaceuticals

Advertising practices of pharmaceutical companies have drawn a stream of criticism in recent years, including from federal lawmakers, prompting talk of restrictions should consumer-friendly Democrats build their control in Congress after the 2008 elections.
Last year, drug giant Pfizer Inc. found itself on the hot seat for its “Viva Viagra!” campaign that played off Elvis Presley’s [...]

26 May

Income Access Nominated for A4U Affiliate Marketing Award in the Gaming and Casino Category

Rewarding excellence and innovation in affiliate marketing, the A4U Awards has announced its shortlist for this year’s event in June. Nominees will compete across 16 categories, 9 of which will be judged by a panel of experienced affiliate marketing practitioners. Income Access, the leading independent affiliate network and affiliate software solution, moreover, has won a [...]


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