22 Jun
The chairman of the Federal Communications Commission was on the losing end of a vote for the first time in his tenure when his colleagues sided with the cable industry in a dispute over marketing practices.
Cable companies claimed that Verizon had improperly used proprietary information in an attempt to keep their customers from switching providers. [...]
Posted in Marketing Strategy by: admin
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22 Jun
Pedestrians in downtown New York City might be startled to hear Canadian northerners discussing an oncoming polar bear.
Once the bear has their attention, those within range of new “whispering window” ads that emit sound over the city’s sidewalks get a prompt on their cellphones to watch a free short video showing a mish-mash of Canadian [...]
Posted in Marketing Salary by: admin
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22 Jun
PACCAR is a Fortune 200 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks.
PACCAR recently earned the distinction of being named a leading manufacturing company in ASSEMBLY magazine’s recently published “Assembly Top [...]
Posted in Marketing Mix by: admin
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22 Jun
The workshop aimed to enable business associations to build a realistic and effective marketing and communication plan for their association.
USAID Jordan Economic Development Program have identified Business Associations in Jordan as entry point for developing the sectors they represent and are considered to be a vehicle for cooperation between private organizations and a platform from [...]
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22 Jun
Pure Visibility experts announce three new courses to teach businesses to attract web customers. In this economy, with the price of transportation rising, small, medium, and large businesses are looking to find cost efficiencies yet maintain their marketing and sales presence. Pure Visibility’s new course offerings help businesses make their internet marketing and web development [...]
Posted in Define Marketing by: admin
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22 Jun
The recurring theme of Saturday’s Louisiana Sports Hall of Fame induction wasn’t hard to find, and it means more to this year’s group than to any of the previous 49-inductee classes.
Several of the eight honored Saturday night with the state’s highest sports honor spoke of home, whether it be coming home for the award or [...]
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11 Jun
Gym and leisure chain LA Fitness is on the hunt for a new agency to handle its direct marketing account.
The company has already kicked off the pitch process, which is being handled by Creative Brief.
In the past, LA Fitness has worked with Kitcatt Nohr Alexander Shaw on a number of campaigns. One campaign produced by [...]
Posted in Marketing by: admin
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11 Jun
Marcheta Sparrow, Kentucky Commerce Secretary, announced the new marketing director for the Kentucky Department of Parks.
LaDonna Miller will oversee marketing for a system of 52 state parks, including 17 resort parks that feature restaurants, lodges and cottages.
Miller was the director of sales and marketing for the Belle of Louisville since 2003. Some of her accomplishments [...]
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11 Jun
Renetta McCann, global CEO of Starcom MediaVest Group, today announced plans to take a one-year sabbatical from the company and the marketing communications industry.
“I have been given the opportunity to build an incredible organization during a decade of management responsibility, but I now recognize that some family matters and personal goals have unfortunately taken a [...]
Posted in Marketing by: admin
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11 Jun
The marketing and media departments of the South African Football Association need to be wakker now and not tomorrow.
This week only, nothing of interest has been coming forth for public consumption even though our women’s team stands a big chance of creating history with their visit to the Democratic Republic of Congo this weekend.
Our under-20 [...]
Posted in Marketing by: admin
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