Video game retailer GameStop Corp. has signed The Marketing Arm to handle its promotions.
The Marketing Arm, a unit of Omnicom Group Inc. (NYSE: OMC), aims to develop promotional events, manage wireless promotions and develop content for GameStop’s in-store television channel.
The Marketing Arm will work with GameStop’s mainline marketing agency, The Richards Group, which runs a [...]
This interactive site offers everything from live chat to a practice self-assessment tool, where users can enter their specific challenges and strengths and receive a personalized marketing plan, instantly.
Joyal also blogs on a wide range of marketing issues, best practices and personal anecdotes based on his interaction with dental professionals and dental consumers.
“Marketing training like [...]
Seth Godin says the traditional way of attracting customers and getting messages to them will soon be a thing of the past.
In his keynote session, Godin will describe how changes in the media landscape have changed the way businesses survive.
Godin cited the example of television and radio advertising, which interrupts people. The new approach, he [...]
In a white paper released this week, Twinsburg, Ohio-based Experient offers an in-depth analysis of year-round attendance marketing strategies. Titled Using Relationship Management to Optimize Attendee Marketing and Grow Event Revenue, the white paper examines how event planners can use customer relationship management principles and data mining tools to understand and drive meeting attendance.
By tracking [...]
The Family Smoking Prevention and Tobacco Control Act awaiting action by Congress has the potential to advance tobacco control for all Americans but only if Congress corrects serious flaws that provide a major win for big tobacco and abandon African-Americans to choke in a thick cloud of menthol-flavored cigarette smoke.
The bill, which gives the Food [...]
Business Link Northwest has just announced which companies will provide its marketing services for the next three years. The list of approved suppliers covers everything from public relations and event management to design and telemarketing.
The process had to be evaluated by an independent marketing consultant as well as their own procurement team.
Tenders were scored on [...]
In the 1960s, Alain Robbe-Grillet was a proponent of the New Novel, whose purpose seems to have been to dispense with plot and characters, forcing readers to sift through a pile of description in search of what might be the writer’s guiding purpose. A collection of Robbe-Grillet’s essays, For a New Novel sheds less light [...]
FingerPaint acquired B-Squared Marketing, also based Saratoga Springs, to form the company. Mitzen said Jaime Butler-Binley, founder and former owner of B-Squared Marketing, is joining FingerPaint Marketing.
This is Mitzen’s third company. In 1997, he founded CHS, a marketing consulting firm in Arizona.
FingerPaint Marketing will focus on both consumer and business-to-business marketing and advertising. Mitzen said [...]
According to research presented in a new report, “Predictive analytics: The BI Crystal Ball,” Best-in-Class companies have improved visibility of predictive analytic measures to management at a mean average rate of 36% increase in the past 12 months, versus 9% among Industry Average companies, and -1% among Laggards. Additionally, fifty-nine percent (59%) of Best-in-Class companies [...]
Professional Auctioneer, Matt Price of Blue Hound Auctions, LLC based out of Fuquay Varina, NC took home the Best of Class marketing award for press releases as determined by the Auctioneers Association of North Carolina at the January 2008 Convention in Greensboro, NC.
The award came on the heels of Mr. Price being named the Hemlock [...]
