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Archive for July, 2008

27 Jul

Nigeria Mobile Marketing

As the newly licensed cdma and Gsm operators commences roll out, indications are very strong that their might be some displacement in the Nigerian Telecoms Race. Clear favorites and pioneers like Mtn, Celtel and Glo are poised to face stiff competition from late entrants, Etisalat, Alheri and Visafone.
Ordinarily, Visafone should not be classified as a [...]

26 Jul

Coke already looking to next Olympics

Coke assembled groups in eight countries, meeting with consumers at a W Hotel in Seattle, a villa in Greece and poolside in Italy.
The Olympics are unlike most sports sponsorships, said Kevin Tressler, Coke’s director of worldwide sports and entertainment marketing.
Most sports are a constant passion for fans, Tressler said. The Olympics surfaces every two years [...]

25 Jul

EMAK Worldwide Announces Engagement of Barrington Associates

LLC, as its financial advisor to assist the Company in identifying and evaluating strategic alternatives, in light of its current business strategy as well as the receipt of third party inquiries, including a previously announced letter from Marlin Equity Partners, LLC containing an unsolicited and non-binding proposal to initiate discussions regarding a possible acquisition of [...]

24 Jul

The Media Marketing House Doom

All grim stuff. No wonder then, that home-owners and prospective buyers are jittery, estate agents around the country are shutting up shop and building firms are mothballing projects, as finance dries up.
According to Peter Bolton King, chief executive of the National Association of Estate Agents, such stories have “a tremendous effect”.
“We generally have not got [...]

23 Jul

iLike announces new tools to help in the marketing of concert tickets

The leading social music discovery service, announced Monday at the INTIX conference new features to their online service. A new ad platform allows concert promoters, venue owners and other booking agents a chance to target their fan base; a new full song playback allows music fans to listen to their new songs in their entirety; [...]

22 Jul

Movie magic and marketing shoot Batman to record

The Dark Knight, the new Batman film based on a comic book hero invented 70 years ago, has powered the US box office to a new record, and proved Hollywood’s uncanny ability to continually repackage old stories into treats that audiences find irresistible.
So much for the advent of the internet, the digital video recorder and [...]

21 Jul

LaCrosse Footwear Opens Sales and Marketing Subsidiary in Denmark

“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a [...]

20 Jul

Ambush Marketing Hurt Olympic Brand

Protests against China’s policies at home and abroad, as well as marketing techniques used by companies that are not official Olympic sponsors, have made the Beijing games a risky proposition for some sponsors.
“When any corporation wants to hitch its wagon onto an event, they’re doing it because it is perceived to have a certain popularity [...]

19 Jul

Arizona man dies from motorcycle crash injuries

A 68-year-old Arizona man has died of injuries suffered in a motorcycle crash in northwestern Montana last week.
The Montana Highway Patrol says the deer jumped in front of him and he struck the deer. The motorcycle flipped into the other lane.
Miller was taken to Kalispell Regional Medical Center, where he died late Friday.

Tags: northwest

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18 Jul

San Antonio Spurs lose another veteran marketing executive

Officials with the San Antonio Spurs have confirmed that Bruce Guthrie, vice president of marketing for the four-time NBA champions, has ended his lengthy tenure with the organization.
His departure comes a little over a month after Spurs Executive Vice President Russ Bookbinder ended his two-decade run with the Black & Silver.
Guthrie joined the Spurs in [...]


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