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Archive for September, 2008

29 Sep

Edc Wins Regional Marketing Honors

The R.I. Economic Development Corporation (EDC) has received three awards from the Northeastern Economic Developers Association (NEDA), the agency said today.
“NEDA’s recognition of our team’s good work celebrates RIEDC’s thoughtful and creative approach to communicating about Rhode Island with both in and out-of-state audiences,” Saul Kaplan, the EDC’s executive director, said in a statement today. [...]

29 Sep

Web Tv Offers New Marketing Options

In what started as a hobby filming scuba divers, Lori and Steve Wishard looked beyond the lens and launched a video online marketing company for area businesses and nonprofits.
The Wishards have owned Media Rapids Inc. for three years, but as demand for online marketing content grows, they recently launched a Web site dedicated solely to [...]

29 Sep

The Five Biggest Digital Marketing Cliches

Digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go “beyond the banner.” Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers [...]

29 Sep

Try These Innovative Marketing Techniques

When it came to marketing her Boston-based cosmetic dentistry practice, Helaine Smith chose to marry modern technology with an age-old principle: Sex sells.
Since the book went live, Smith’s name has careered around the Web. “When people Google me, all of this appears, and everybody says wow,” says Smith. “It supports everything I do. I’m popping [...]

28 Sep

Ravens Play It Low Key Marketing Flacco

As the Ravens prepare for their only Monday night game of the season, the nation will get its first glimpse at the player who has had Baltimore fans buzzing at water coolers for the past three weeks.
But after the on-the-field play, the analysts’ commentary and the post-game interviews, the rest of the country will be [...]

28 Sep

New York Based Executive Career Marketing Company Adds Microsite Technology

Making a career transition from one company to the next is an intense and often stressful experience. Displaced executives and those looking to segue into a more senior position can be faced with unwanted, lengthy transition periods.
David Werner International is one of New York’s top executive career marketing company. With over 30 years experience in [...]

28 Sep

Marketing Visiting Rights To Antarctica Would Limit Excessive Tourism

Researchers from Maastricht University in Amsterdam have found a possible solution in dealing with the increasing tourism in Antarctica that can form a threat for the vulnerable South Pole area, in the form of marketing the visitor rights to the highest bidder.
A number of parties are concerned about the effects of this rapid growth with [...]

28 Sep

Cartoon Sends In The Marketing Clones

perhaps the world’s most recognizable sports celebrity had some galactic competition for the spotlight at a recent Los Angeles Galaxy game, when he accompanied a clone trooper to the ceremonial coin toss.
“This is by far the largest marketing campaign we’ve ever done,” said Brenda Freeman, chief marketing officer at Cartoon, a Turner Broadcasting System outlet. [...]

26 Sep

Do we need a bloggers ethics panel?

Remember ?
Well, apparently that blog post (not mine, but the source) raised quite a lot of :
But, I have serious problems with the episode that unfolded recently in which a journalism student at New York University, Alana Taylor, authored a Sept. 5 posting as an “embedded” blogger on MediaShift, writing critically about her class content [...]

26 Sep

‘If Blogging Had No Ethics, Blogging Would Have Failed’

Jay Rosen. Makes you think. Watch the .
The number one reason why journalists should blog is that it tutors you in how the Web works. You learn about open systems, and getting picked up; you become more interactive and have to master the horizontal part– or your blog fails. Fails to stick.
As I [...]


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