We, along with some others, were a little creeped out by the news today that former MSNBC executive Dan Abrams and former Huffington Post media columnist Rachel Sklar have teamed up to create a coalition of journalists who will “weigh in on how media outlets would likely respond to different PR strategies” for various businesses. [...]
JHG (formerly JHG Townsend), a results-driven communications group that effectively combines traditional marketing and PR services with new digital media, today announced that Brandon Welch has joined the agency as an account executive on the JHG Sports Marketing team. With a solid track record of working with sports clients like Chuck Beal Racing as well [...]
Whoop, Inc. announced today its first ever Whoop Mobile Marketing Manifesto. A primer to some, white paper to others and blue print for how companies and their agencies can tackle the explosive mobile marketing arena, the Whoop Mobile Marketing Manifesto is chock full of solid, how-to information on rich media mobile applications, mobile web site [...]
Japan’s third largest trading house, is to work with Thailand’s Amata Corp AMAT.BK to attract more Japanese investors to relocate or expand their businesses in Thailand.
Amata, Thailand’s top industrial estate developer, said in a statement on Tuesday it had signed a marketing agreement with Sumitomo to promote its two industrial estates, and the Japanese firm [...]
Bombardier was honoured with a Grand Award, and first place honours at the 29th Annual American Public Transportation Association (APTA) AdWheel Awards for “The Streetcar Redefined” campaign in the campaign category, Business Members Division, and Public Relations/Awareness or Educational Campaign Subcategory, Business Members Division.
The awards, which recognize excellence in public transportation marketing and communications, were [...]
Marketers often represent their craft as an intuitive art, not a science. Nonsense, says Steve Cuno, a direct marketing expert and author of a new book that melds marketing with science and turns conventional marketing wisdom on its head.
In Prove It Before You Promote It: How to Take the Guesswork Out of Marketing, Cuno explodes [...]
Dustin S. Detzler was recently appointed to the position of Marketing Consultant for The Ohlson Group, Inc., a national insurance and retirement planning organization in Indianapolis, Indiana.
Dustin graduated from the Kelley School of Business Indiana University. While a student at IU, he did an internship at Northwestern Mutual. Most recently, he worked in the insurance [...]
Email marketing campaigns are big for the holiday season with every company wanting to get the message out about their product. This holiday season, the right message to the right audience is even more important than ever.
The Creative Resource, a New Jersey based marketing and copywriting firm, knows the importance of careful word selection. The [...]
Now that we have a President-elect Obama, it’s time to reflect on how this was possible. The Web is full of thoughtful analyses that examine Obama’s victory as one made possible through state-of-the-art marketing–from Tomi T. Ahonen’s “For a We species, a We president: Yes we can,” to John Quech’s “How Better Marketing Elected Barack [...]
The government is all set to slam the brakes on foreign companies getting repeated extensions for test-marketing licences only to misuse the facility to carry out retail trade.
According to the new guidelines, foreign companies will be required to set up manufacturing facilities even as they undertake test-marketing activities. The facilities will have to be built [...]
