Duffey comes to Figaro’s after nearly 30 years in the food industry, during which time she held senior positions with a variety of well-known brands including UniPro Foodservice, Sara Lee, Multifoods and General Mills. In addition to her new position with Figaro’s, Duffey will continue serving as the president of Duffpack Marketing Alliances, the marketing, [...]
Digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go “beyond the banner.” Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers [...]
2008 has been a difficult year for retail. The United States economy has had to face a housing market correction, a sub-prime mortgage crisis, rising unemployment, high food and energy costs, a declining dollar value, and now a financial bailout for Wall Street.
The National Retail Federation predicted this week that these financial pressures will [...]
The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. Online marketers across the board have responded by incorporating podcasts, blogs, social networking, photo/video-sharing, etc. [...]
The name Dean Kamen may not ring a bell.
And you may not be familiar with the multitude of innovations that Kamen has been involved with over the years - like the iBOT all-terrain wheelchair, a mobile dialysis machine called the AutoSyringe, the first insulin pump or the brain-controlled prosthetic limb called the Luke [...]
A recent study conducted by shows that only 55% of search engine marketers are integrating their search marketing efforts with offline channels.
So why aren’t more marketers integrating their offline and online initiatives? The fact that separate departments manage these marketing initiatives independent of one another is one of the most common factors.
It’s clear [...]
Avast me hearties! Today be . As crazy as it sounds, this holiday is truly a viral sensation.
I’m sure you’re wondering: who ever came up with an international day where we all run around talking like pirates, saying things like “shiver me timbers” and “ya’ scurvy dog“? Apparently that honor goes to John Baur [...]
Last May, I , a new, alternative search engine that boasted improvements to the way we find information by unlocking the meaning behind ordinary language. My exact words: “This Powerset version allows users to search against material within Wikipedia using natural language.”
Since the launch, Powerset has gone through some changes and was recently bought [...]
Prime Minister Stephen Harper said Wednesday he would move to further clamp down on marketing of tobacco products to children.
The Conservatives have proposed new regulations that would set a minimum package size for cigarillos [miniature cigars] to make them less affordable for children.
The regulations will also prohibit all flavours and additives that would appeal to [...]
You may have arrived here all a-twitter at the prospect of gaining a new day’s supply of search related info, and now you are looking at a noble, kingly pooch.
“But why?” you ask. “Why the change?”
To be frank, my attractive little people-person, my purpose (like my taste in doggie treats) is simple: I am [...]
