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Archive for the 'Marketing Mix' Category

28 Sep

New York Based Executive Career Marketing Company Adds Microsite Technology

Making a career transition from one company to the next is an intense and often stressful experience. Displaced executives and those looking to segue into a more senior position can be faced with unwanted, lengthy transition periods.
David Werner International is one of New York’s top executive career marketing company. With over 30 years experience in [...]

18 Sep

Marketing Drive Bolsters Agency With Five New Hires

Marketing Drive, a top tier promotional marketing agency, once again expands their account service, strategic planning, and creative departments. This latest round of new hires is a result of continued new business growth for the Agency. All five new additions share a wide breath of advertising and promotional marketing backgrounds, which will benefit and strengthen [...]

17 Sep

Unitask Taps Terrah Kocher for Director of Marketing Role

Unitask Software, a leading provider of Oracle E-Business Suite solutions, today announced the appointment of Terrah Kocher as Director of Marketing effective immediately. In this role, Kocher will lead the company’s strategic and tactical marketing activities associated with promoting the company’s signature products, marketing communications, public relations efforts and website management.
Unitask’s solutions deliver cost efficiencies, [...]

17 Sep

Acxiom Acquires Alvion Direct Marketing Unit

Through the merger, Acxiom obtained an online marketing list fulfillment platform from the technology company of Cape Coral, Fla. The platform can be used by small and medium size businesses that need immediate access to marketing information, Acxiom said in a news release.
“Bringing Alvion together with Acxiom allows us to continue improving the quality of [...]

17 Sep

Blog as venue of literature

By Izah Morales
INQUIRER.net

BEFORE aspiring writers would need thousands of pesos in order to publish a book.
Today, being published is just a click away. For some, they only need to pay P25 for computer rental.
Blog has revolutionized the way people get published on the Internet. It has opened a window of opportunities to amateurs and professional [...]

15 Sep

Philippine Blog Awards set

By Izah Morales

The Philippine Blog Awards (PBA) is set to recognize more blogs this year, organizers said.
This year’s PBA will give away 36 awards under 3 divisions, namely Best Blog, Best Single Blog Post, and Special Awards divisions, and 15 categories, organizers said. Last year, PBA only gave 15 awards to local bloggers.

“This shows that [...]

15 Sep

Malaysian bloggers, journalists brace for wider crackdown

AT least two bloggers, a journalist, and one opposition politician were arrested under Malaysia’s (SEAPA) said.
SEAPA said in a statement that Malaysia’s leading blogger Raja Petra Kamaruddin, who is also a staunch government critic on his website “Malaysia Today,” was the first to be arrested in this week’s arrests.
Journalist Tan Hoon Cheng who works [...]

10 Sep

GOP needs better local marketing

Upon moving to Florida from New York about eight years ago I immediately looked for a local Republican Party to join.
To my surprise, there were no local chapters of the party to be found in the St. Petersburg or Clearwater phone books. But there were listings for local chapters of the Democratic Party.
I let that [...]

31 Aug

Dubai Chamber hosts Cause Marketing Workshop

As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight [...]

29 Aug

‘Where are the citizen journalists of Mindanao?’

Journalist Dana Batnag put out this question in a dated August 11.
She writes:
This question is indeed very relevant if we compare this to what is happening in the United States. In a recent CNET , bloggers were among those actively participating in the delivery of news and information to constituents. The article says:
With blogs [...]


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