Four years after delivering the speech called “The Audacity of Hope” that would launch him toward the White House, Barack Obama has become a case study in audacious marketing, an object lesson on why you should forget inherited notions of whom your audience can be.
Every Joe the Marketer who has blogged on “Obama’s Five Lessons [...]
Planmarc Ltd. is a National online marketing company for the PEO industry incorporated since 1982. Planmarc’s PEO leads system was originally developed to provide PEO client leads to the PML PEO companies and its subsidiary PEO members exclusively.
In late 2006, due to the loss of National workers compensation insurance that had been providing coverage to [...]
Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board, writes MarketingCharts.
“Breakout Growth: Practical Lessons from Brands that [...]
The government of Jeju Island is planning to propose joint tourism marketing with other islands in the world at the upcoming Inter-Islands Tourism Policy forum.
The ITOP forum was established in 1997 to develop the tourism industry for member islands.
A Jeju official said at an ITOP forum to be held in Okinawa on Wednesday, Jeju will [...]
After a lengthy debate that pitted civic pride against marketing savvy, the City Council has decided to change the name of the annual celebration of the Pajaro Valley’s premier crop to the Watsonville Strawberry Festival at the Monterey Bay.
Previously, the party was called the Monterey Bay Strawberry Festival at Watsonville in recognition of the international [...]
The Indiana Pacers are not only touting an up-tempo new look this season, they’re also working with a new business strategy aimed at winning back fans.
It’s been a blitz. Bold blue and gold decals are splashed on Downtown sidewalks. Discounted ticket packages are gaining popularity. Advertisements emphasize the character and determination of team members, and [...]
What is the key to successfully marketing your business? Do you know how to reach your market and increase your customer base? In today’s economy, marketing to the right customer at the right time is critical for success.
Join guest speaker Ken Freeman from Woodland Community College Small Business Development Center who will share valuable information [...]
I plopped down my bag in the room at Pinehurst Inn, a bed and breakfast on an old spacious estate in Bayfield, Wis., and surveyed my surroundings. Outside the window, flowers bloomed on an expansive lawn. Wicker chairs with plump cushions flanked the fireplace. A quilt and billowy pillows topped the high bed. And the [...]
Marketing maverick Robyn Waters, former vice president of trend, design and product development at Target, breezed into Nashville last week on a nine-city tour promoting innovation in corporate America and keeping the faith even as consumers slash their spending.
Her message was that companies shouldn’t stop striving to make an emotional connection with shoppers even amid [...]
Making a career transition from one company to the next is an intense and often stressful experience. Displaced executives and those looking to segue into a more senior position can be faced with unwanted, lengthy transition periods.
David Werner International is one of New York’s top executive career marketing company. With over 30 years experience in [...]
