BPI Energy Holdings, Inc. (NYSE Alternext US: BPG), an independent energy company engaged in the exploration, production and commercial sale of coalbed methane (CBM) in the Illinois Basin, today announced that it has signed an agreement for the development, verification, registration and marketing of greenhouse gas emission reduction benefits (ERBs) with Blue Source, LLC, an [...]
One of the nation’s largest and fastest growing database marketing agencies, announced today the hiring of two new executives to support Merkle’s growing Content Solutions group. Marc Fanelli joins Merkle as the vice president of solution development, and Owen McCorry joins Merkle as vice president of business development. Together, they will help lead Merkle’s expanding [...]
SCI Solutions, the premier Access Management solution provider for healthcare, today announced its marketing department has been honored by the Association of Marketing and Communications Professionals with two prestigious MarCom Awards. SCI’s Innovations in Access Management (IAM) magazine, an annual thought leadership publication for healthcare Access Management professionals, received the Platinum award. Its Superhero Trio [...]
Modern science, says renowned Goan environmental researcher Claude Alvares, is akin to an imported toothpaste.
It contains elaborate promises and much sweetness and glamour. But in our societies, the moment when we find toothpaste unavailable, we return to neem sticks, or cashew or mango leaves.
All excellent locally available and dependable materials for keeping the mouth fresh [...]
The Hondo Group, a Fort Worth-based marketing communications company, announced today the introduction of green marketing services. The company has developed one of the first quantitative assessment tools for evaluating environmentally sound business practices.
Shana Barkley, account supervisor and digital marketing strategist for The Hondo Group, will oversee the green marketing initiatives while Shena Turlington, an [...]
Event marketing firm George P. Johnson (GPJ) recently acquired Web design and marketing firm Juxt Interactive and mobile platform provider MobilePromote in separate transactions. The Detroit-based agency said the moves would help it compete as event marketing increasingly converges with digital channels.
Newport Beach, CA-based Juxt has created work for clients including Toyota, BMW, Coca-Cola and [...]
I’ve avoided writing about the selling of the presidential candidates, though I’ve been tempted. Now that it’s over, however, I can’t resist doing a campaign post-mortem from a marketing perspective.
I’d argue that perhaps the biggest factor in the race had nothing to do with marketing at all. The September meltdown of Wall Street destroyed Republican [...]
The Apple iPhone is being labeled as the most significant device in present day technology. And the apple marketing machinery has managed to pull a coup by generating excitement and through the expectations a demand for the Apple iPod.
June 29th was the launch date and by June 18th AT&T had already logged over 1 million [...]
Asia, including the Philippines, is not expected to be insulated from this and as belts tighten, companies have to be smarter in how they spend on marketing.
Sage businessmen know that where there are threats, there should be new possibilities. And in times of crisis, the best tool is not to hold back entirely but to [...]
PrinterPresence recently launched a new e-mail marketing solution for printers.
The e-mail marketing service will allow clients to easily create, distribute and track an e-mail in less than an hour with no technical knowledge required. E-mail Marketing clients receive HTML e-mail templates and e-mail signup screens that match their website, so they can launch integrated marketing [...]
