Bright yellows, greens and muted reds jumped from the projector screen to excite panelists who visited Florida A&M University’s School of Journalism and Graphic Communication on Friday.
The group of business leaders who support FAMU viewed a marketing campaign for the international company Haba Na Haba a Swahili word meaning little by little.
But there was nothing [...]
“We knew we had a product that could really help all of our customers function like Fortune 500 companies when it comes to managing their data for marketing and sales results,” said Marty Sunde, Acxiom’s senior VP of Customer Data Integration and Marketing Services. “The rate at which we’ve sold this solution across many market [...]
The R.I. Economic Development Corporation (EDC) has received three awards from the Northeastern Economic Developers Association (NEDA), the agency said today.
“NEDA’s recognition of our team’s good work celebrates RIEDC’s thoughtful and creative approach to communicating about Rhode Island with both in and out-of-state audiences,” Saul Kaplan, the EDC’s executive director, said in a statement today. [...]
perhaps the world’s most recognizable sports celebrity had some galactic competition for the spotlight at a recent Los Angeles Galaxy game, when he accompanied a clone trooper to the ceremonial coin toss.
“This is by far the largest marketing campaign we’ve ever done,” said Brenda Freeman, chief marketing officer at Cartoon, a Turner Broadcasting System outlet. [...]
Rumors about personality issues with some of the NYRA executives had surfaced. And a disappointing turnout for Curlin’s appearances at NYRA tracks didn’t help, industry officials say.
NYRA President Charles Hayward did not return a call for comment.
Landry left under an “amicable and mutual parting of the ways,” said John Lee, a NYRA spokesman. He said [...]
AWI director, Roger Fletcher, has broken the company’s gag on speaking out without the Chairman’s permission.
He says AWI needs to put more effort into promoting wool to customers and less emphasis on self promotion to wool growers.
Mr Fletcher, who runs a NSW wool top and sheep meat processing plant, says there been a pickup in [...]
Comedienne and talk show host Ellen DeGeneres will be Procter & Gamble’s new CoverGirl next year.
The Procter & Gamble Cosmetics brand chose the DeGeneres for new ads starting in January 2009.
“Ellen is the quintessential CoverGirl,” said Esi Eggleston Bracey, a Procter & Gamble vice president, in a statement. “She is smart, confident, natural and beautiful [...]
Attractive packaging of products seems to create superior mind share amongst the target audience and hence is regarded as an integral part of the business.
Currently, majority of the companies outsource their packaging requirements. But according to industry experts this will not be the case in future.
According to them, there are many companies which at present [...]
State officials are trying to lure empty nesters, families and hunters to South Dakota as part of a fall tourism campaign.
Richard Benda, Tourism and State Development director, says the state is focusing on the efficient use of marketing dollars and using innovative ways to gain maximum exposure for South Dakota.
The fall tourism campaign also includes [...]
The gross salary of a marketing manager at a multinational company in the consumer goods industry with more than 1,000 employees can reach as much as 9,000 euros per month. The entire salary package, however, which includes bonuses and benefits is 14,000 euros per month in gross amount, reveals the Total Remuneration Survey conducted by [...]
