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02 Nov

Firms Warned Of Marketing Pitfalls

Eight companies were honoured for participating in an advanced food business development programme.
The nine-month programme, funded by the Government and part-financed by the EU under the National Development Plan, is organised by South Cork and West Cork Enterprise Boards for budding food producers.
The programme consists of five half-day workshops, one-to-one mentoring, international market visits and [...]

02 Nov

CSC Selects Ogilvy Pr For Branding And Marketing Initiatives

“CSC wanted to hire a powerhouse agency with a strong Washington presence as well as a deep global footprint,” said Guy Nielsen, CSC’s chief marketing officer. “CSC sought additional firepower for its re-branding, and we couldn’t have found a better fit both culturally and geographically than Ogilvy PR,” he added.
The agency will support CSC’s strategic [...]

31 Oct

Nursing Home Firm Sued Over Marketing In Twin Cities

The owner of eight Twin Cities nursing homes is being accused, in a lawsuit by one of its residents, of deceptive marketing to entice high-dollar seniors into facilities that are frequently cited for deficiencies and substandard care.
Extendicare has a “green flag” policy of admitting all patients with certain high-reimbursement conditions whether its homes can meet [...]

31 Oct

No Doubt Marketing Launches Professional White Label Content Services

No Doubt Marketing announced today that they are premiering a brand new white label content creation service. The content creation company currently serves numerous clients in the corporate world and is taking their service to the next level with this latest addition.
Thanks to No Doubt Marketing and their white label content creation service, companies and [...]

31 Oct

Educational Research Settles With AGS

A Morristown, N.J., student marketing research firm has agreed to change how it collects and discloses students’ personal information under a settlement reached with Illinois Attorney General Lisa Madigan and 36 other attorneys general.
Educational Research Center of America Inc. entered into the settlement based on allegations that it asked high school and junior high students [...]

29 Oct

Xignite Appoints Joel York as Chief Marketing Officer

Xignite, Inc., a leading cloud computing provider of on-demand financial Web services for mission-critical applications, announced today that Joel York has joined the executive team as chief marketing officer. A proven leader with more than 15 years of experience bringing business-to-business (B2B) software and software-as-a-service (SaaS) products to market, York will be instrumental in developing [...]

25 Oct

Report Critical Of Iowa Student Loan’s Marketing

A report from the Iowa attorney general’s office released Friday criticized a nonprofit student loan group, claiming it inaccurately marketed its loans as always being the lowest cost for their customers.
The report was prompted by Gov. Chet Culver’s request of a comprehensive review of Iowa Student Loan Corp., which provides loans to Iowa college students.
According [...]

25 Oct

Tinker Bell Appears In ‘pixie Hollow’ In Act Of Marketing Magic

Tinker Bell, the cute fairy who has long played second fiddle to Peter Pan, makes her grand entrance in The Walt Disney Co.’s virtual world of Pixie Hollow on Friday.
“This is probably our first real effort at this more holistic approach to a franchise that includes a very immersive online experience tied to consumer products, [...]

12 Oct

Famu Journalism Students Put On A Marketing Show

Bright yellows, greens and muted reds jumped from the projector screen to excite panelists who visited Florida A&M University’s School of Journalism and Graphic Communication on Friday.
The group of business leaders who support FAMU viewed a marketing campaign for the international company Haba Na Haba a Swahili word meaning little by little.
But there was nothing [...]

10 Oct

Acxiom Debuts Marketing Solutions

“We knew we had a product that could really help all of our customers function like Fortune 500 companies when it comes to managing their data for marketing and sales results,” said Marty Sunde, Acxiom’s senior VP of Customer Data Integration and Marketing Services. “The rate at which we’ve sold this solution across many market [...]


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