GlaxoSmithKline (GSK) said yesterday that it would cut 1,000 jobs from its US sales force within two months, as it became the latest big pharmaceutical company to announce redundancies.
With the model for developing and marketing treatments changing, the world’s second-biggest drugs company is following the lead of rivals. Sales forces have faced greater regulatory restriction [...]
Walker Marketing, Inc., is pleased to announce that Carey Voldbaek has joined the firm’s creative services department as a writer.
Voldbaek will be responsible for translating innovative concepts into finished copy for print, interactive, video, radio and collateral materials.
“Carey’s addition to Walker continues to increase our ability to better serve our clients by allocating increased manpower [...]
“The meeting information was relevant, current and well delivered,” said Anthony D’Andrea, internet sales and leasing for Toyota of Naperville.
“Kelley Blue Book is committed to providing dealers with the information they need to market to the consumer effectively, especially in the current tough economic marketplace,” said Mike Romano, senior vice president of dealer sales and [...]
MANILA, Philippines After giving yourself a good sizing up–for the skills, interests, experiences, and inner qualities you have that orient you towards business or a specific business you look outwards. In other words, you size up the environment.
This means looking at the market conditions and reading and interpreting what these conditions tell you about an [...]
This is one of the four core courses for the Certificate Program that puts UC Irvine at the forefront of education in sustainable business. Scheduled to start on Jan. 12, the course will run through March 29 and will be made available completely online.
The course will provide a survey of trends and an overview of [...]
While these awards focus on several design elements, E-site Marketing also focuses on ensuring that every hotel and travel Web site development project conveys the unique brand promise and experience while maximizing return on investment (ROI).
E-site Marketing was contracted by Terra Resort Group and worked with Hornall Anderson Design Works to develop a new Web [...]
“We can clearly see that there is less and less competition in Google ad words in the few markets where they still allow ad words campaigns for the online gambling industry. Due to that and other factors we believe that the marketing sector is where the biggest cuts in budgets are happening.”
“One of the signs [...]
In today’s time, we come across thousands of ways to make money online. Every time we surf the net, some or the other offer regarding different ways to make money online pop up before us. In fact, Internet is flooded with such kind of information. It is important that you do not get confused as [...]
Duffey comes to Figaro’s after nearly 30 years in the food industry, during which time she held senior positions with a variety of well-known brands including UniPro Foodservice, Sara Lee, Multifoods and General Mills. In addition to her new position with Figaro’s, Duffey will continue serving as the president of Duffpack Marketing Alliances, the marketing, [...]
Digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go “beyond the banner.” Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers [...]
