LaCrosse Footwear Opens Sales and Marketing Subsidiary in Denmark
“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a great job in aligning our brand and we look forward to taking our international sales and marketing efforts to the next level.”
LaCrosse Europe, ApS acquired certain assets from Gateway, including inventory and sales order backlog. Customer service and sales representation from Gateway have joined the new LaCrosse Europe team to provide seamless transition for its customers. In addition, LaCrosse intends to expand its international sales and marketing team to better target its customers and extend its presence in Europe.
Tags: ceo, customer service, europe, Marketing, marketing efforts, marketing team, sales and marketing, subs, subsidiary, target