Marketing Dives Deeper Into Cyberspace
A trivia game popular on college campuses in the 1990s challenged players to connect any actor with movie star Kevin Bacon in as few links called degrees as possible. The game played on the concept that we live in a small world.
With the rise of social media, think YouTube and Facebook, people are finding ways to connect in fewer and fewer degrees. Springboarding off of that is the concept of viral marketing, which used to happen by word of mouth and now is happening especially through social media.
Viral marketing and advertising unlike traditional advertising seen in newspapers, television and heard on radio promotes a brand over the Internet or other technology and spreads like a good virus, said Doug Ross, chairman of the marketing and communications master’s degree program at Franklin University.
Tags: 1990s, college campuses, degree program, doug ross, franklin university, kevin bacon, movie star, newspapers, radio, television, traditional advertising, trivia game, university marketing, viral marketing, virus, word of mouth