Motosport Increases Conversions With Omniture And Bazaarvoice
Leading provider of online business optimization software, today announced that MotoSport.com has seen a significant increase in online conversions through its integrated use of Omniture SiteCatalyst Web analytics and Bazaarvoice Social Commerce technology. The online provider of motocross, biking, and racing equipment chose the combined solution to better leverage consumer generated content.
“Before using the integration, MotoSport had to spend a great deal of time and resources to differentiate conversion rates for those products with customer reviews and personalized content to those without in its reporting,” said Faramarz Farhoodi, CIO and VP of eCommerce at MotoSport. “Through the integration of Omniture SiteCatalyst and Bazaarvoice, MotoSport improved its ability to accurately determine the impact of social engagement on its site and clearly see that those products with reviews convert better than those without.”
MotoSport used SiteCatalyst and Bazaarvoice through Omniture Genesis, a marketing platform that integrates complementary third-party applications with Omniture products giving customers a single view into their marketing data. The integration allowed MotoSport to glean additional information about the popularity of its products and measure the impact of consumer content and contributor information on conversion.
“The Omniture Genesis platform continues to contribute insightful marketing data that was previously difficult to obtain,” said John Mellor, executive vice president of business development and corporate strategy at Omniture. “Building an online community that gives consumers a place to connect to buyers with similar interests is an extremely important part of marketing strategies for niche retailers. Providing MotoSport with a way to capture and measure the impact of consumer engagement is a great example of the value and power of integrating Omniture and an accredited Genesis partner like Bazaarvoice.”
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