Obama Uses Search Engine Marketing For Reputation Management
Before I begin, I want to make it clear that I am not giving an endorsement to either presidential candidate. I am just making an observation, and giving credit where it is due for the creation of a well thought out and well managed search marketing campaign.
This week the Barack Obama campaign made a very savvy move. During a rally in Carson, California last Saturday, Republican Vice-presidential candidate Sarah Palin referenced an article in The New York Times discussing the connection between Barack Obama and William Ayers. Soon after, the Obama campaign launched a search marketing campaign designed to mitigate the potential negative press.
The paid campaign cast a broad net covering possible search phrases such as William Ayers and Barack Obama terrorist, while the ad copy was written to address the link that was being drawn between Barack Obama and William Ayers. In addition to creating targeted ad copy to address the issue, the ads take you to a website designed specifically to address the questions people may have regarding this issue.
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