Personalized marketing focus of new company
When Allen Woolf and Wally Ure were stranded in a hotel on a business trip several years ago, they didn’t know how often they would keep finding themselves in the same room.
Then, it was a New Hampshire snowstorm that kept Woolf, president of Total Printing Solutions, and Ure, then a Xerox salesman, stuck together.
Today, it is the hope of taking TPS to the next level that has them working together.
Ure joined TPS in February 2007 as the vice president for sales and marketing after retiring from Xerox.
In September, he and Woolf launched the business’s newest company, TPS Marketing Group.
For Woolf, whose company started as the Print Shoppe in 1979, focusing on the potential of digital marketing was a way to keep his business ahead of the curve.
“We knew it was where we were going to have to go,” Woolf said. “The growth is on the digital side.”
With TPS Marketing Group, the pair hope to combine TPS’s printing and mailing services with highly personalized marketing strategies.
The strategies include usage of data compiled from online questionnaires, print-on-demand services, customer segmentation and demographic analysis.
This allows the company to create individualized products, such as brochures that are addressed, designed and written to a specific customer.
All of it is done through an automated digital process.
Tags: amp, combin, digital marketing, Marketing, marketing strategies, new hampshire, pany, personalized marketing, sales and marketing