Ravens Play It Low Key Marketing Flacco
As the Ravens prepare for their only Mon
day night game of the season, the nation will get its first glimpse at the player who has had Baltimore fans buzzing at water coolers for the past three weeks.
But after the on-the-field play, the analysts’ commentary and the post-game interviews, the rest of the country will be pretty much caught up with Ravens fans on all they’ve seen so far of their rookie starting under center.
But the team’s tactic in marketing Flacco is in line with new coach John Harbaugh’s message to the Ravens earlier this year that the focus stays on the team rather than individual players. Although that means keeping Flacco out of the public eye for now, that’s something fans say they can live with and sports marketers say is a good idea.
Tony Lombardi, founder of the blog ProFootball24×7 and co-host of a Ravens talk show on Baltimore’s Fox Sports Radio, noted Baltimore icons like Johnny Unitas and Cal Ripken Jr. were also known as blue-collar guys whose brands were built upon the same slow and steady approach.
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