30 May
Regional tourism marketing strategy
Caribbean Tourism Ministers said they have developed a strategy to deal with the energy crisis and its potentially crippling impact on regional tourism.
The committee was just part of a strategic plan for dealing with the energy crisis and its potentially crippling impact on the tourism industry.
Headed by Jamaica Tourism Minister Ed Bartlett, it will pay attention to emerging markets like Latin America and Europe.
In order to do so, the Ministers have put forward their case for establishing a joint marketing fund.
The Ministers argue that a joint marketing approach will create opportunities for selling multi destination packages where tourist can sample several Caribbean territories in one trip.
Tags: amp, bartlett, caribbean tourism, destination packages, emerging markets, energy crisis, europe, jamaica tourism, joint marketing, latin america, Marketing, Marketing Strategy, regional tourism marketing, strategic plan, tourism industry, tourism marketing strategy, tourism minister