Acxiom Acquires Alvion Direct Marketing Unit
Through the merger, Acxiom obtained an online marketing list fulfillment platform from the technology company of Cape Coral, Fla. The platform can be used by small and medium size businesses that need immediate access to marketing information, Acxiom said in a news release.
“Bringing Alvion together with Acxiom allows us to continue improving the quality of our on line, self service solutions and enhance those services with other core Acxiom capabilities,” said Alex Dietz, Acxiom senior vice president for information products. “Ultimately, it will help us respond more quickly when clients decide to move into new geographies around the world and tap into new data sets.”
The Alvion ListKey system offers extended flexibility with list counts, reporting and fulfillment of data orders. The technology also provides a variety of delivery options.
Tags: direct marketing, fulfillment, Marketing, pany, senior vice president