iLike announces new tools to help in the marketing of concert tickets
The leading social music discovery service, announced Monday at the INTIX conference new features to their online service. A new ad platform allows concert promoters, venue owners and other booking agents a chance to target their fan base; a new full song playback allows music fans to listen to their new songs in their entirety; and a feature for developers to add music to their websites.
“Since inception, iLike has always enabled other people to benefit from our reach,” iLike CEO Ali Partovi said in the press release. “Historically, iLike has focused on serving fans, artists and labels.
Partovi spoke with TicketNews about the advancements with his company and how these new features could change the marketing of concert tickets.
The ad platform offered by iLike will allow for promoters to better assess the audience they are looking for by using the sites information about the musical tastes of it’s more than 30 million registered users. The information will not only target fans by what music they’re into, but also their location. Partovi points out that using iLike’s new ad platform will save time for promoters, by using auto-generated ads that automatically gather concert data.
Tags: benefit, ceo, inception, Marketing, pany, press release, target