Technorati Media buys Blogcritics
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Blogcritics joined the Technorati Media Network in June but there are no plans to merge the two properties, Blogcritics said.
In an e-mail newsletter to its subscribers and contributors, Blogcrritics said Technorati intends to grow the Blogcritics community, where more than 2,000 bloggers and authors contribute.
Blogcritics said it has been providing “bloggers with an entry point to publish their content to a much broader audience than their own blogs afford.”
“As part of Technorati Media, we’ll be able to grow the community and further improve our platform to attract new audiences,” said Eric Olsen, founder of Blogcritics, in a statement.
“Technorati’s mission to help bloggers and people who read blogs is the ideal complement for us,” Olsen added.
Blogcritics said the acquisition will help devote resources to “scaling the property and its operations” and allow Blogcritics authors to monetize their own blogs.
“Advertisers will benefit by the ability to run more fully integrated programs across the site and its related blogs,” it said.
Richard Jalichandra, president and CEO of Technorati, added: “Together with the bloggers themselves, Blogcritics has successfully built a thriving community with an extensive following, and given bloggers what has become a very large forum in which to express themselves. We’re thrilled to help them realize their full potential.”
Blogcritics.org was founded in 2002 by veteran broadcaster and music journalist Eric Olsen.
It was originally conceived for music fanatics to write and post reviews online. But it evolved and took on a life all its own.
Technorati, on the other hand, collects, organizes, highlights and distributes the online global conversation, surfacing this content to millions of consumers. It was founded as the first blog search engine.
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