Chrysler lowers prices as part of customer-focused campaign
In addition, Chrysler lowered the price of features such as
entertainment systems and luxury packages on 12 vehicles starting
Friday.
For example, the Chrysler 300 will now offer its Signature
Series package, which includes 18-inch all-season tires, heated
seats and side curtain air bags, for $2,580 instead of $4,330, and
will throw in navigation, a MyGig multimedia center and two-tone
trim seats for free.
The Dodge Grand Caravan SE will include Stow n’ Go seating at no
cost for the first time, which Chrysler says is a $945 value. And
buyers opting for the Chrysler Aspen Limited package will no longer
be charged extra for a sun roof and rear parking assist camera.
“With all of the changes, we have the opportunity to really get
back in step with the American public,” Chrysler Vice President
and Chief Marketing Officer Deborah Meyer said in a statement.
“Our task is to challenge old perceptions and build a new image
that is strong and relevant to today’s consumers.”
The automaker, which became a private company last summer when
it was bought by private equity firm Cerberus Capital Management
LP, is in the midst of a major restructuring. Quality problems are
among the issues that have plagued the automaker in recent years.
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