26 Jul
Coke already looking to next Olympics
Coke assembled groups in eight countries, meeting with consumers at a W Hotel in Seattle, a villa in Greece and poolside in Italy.
The Olympics are unlike most sports sponsorships, said Kevin Tressler, Coke’s director of worldwide sports and entertainment marketing.
Most sports are a constant passion for fans, Tressler said. The Olympics surfaces every two years and pulls in a wide range of viewers who may not be passionate sports fans, he said.
The Olympics stir up thoughts of global harmony, friendship, integrity and striving to be your best, Tressler said.
The underlying theme for Coke’s sponsorship is “Live Olympic.”
Tags: consumers, Marketing