AT&T and USA Basketball Announce New Marketing Agreement
“The dedication, teamwork, and commitment of our USA Basketball Senior National Team exemplifies the Olympic spirit,” said Jim Tooley, USA Basketball executive director. “We are pleased to partner with AT&T to offer fans exclusive content, connecting them to this extremely committed and hardworking team and the excitement of the 2008 Olympic Games in Beijing.”
“As a proud sponsor of the U.S. Olympic Team, we’re thrilled to add another great sport to our roster,” said Jason Simpson, AT&T director of Olympic integration. “We’re excited to offer fans across the country unique USA Basketball content, consistent with our goal to connect consumers to the athletes through as many venues as possible.”
AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to supporting USA Basketball, the company serves as an official partner for several National Governing Bodies, including USA Diving, USA Track & Field, USA Gymnastics and USA Swimming.
Tags: amp, consumers, game, Marketing, new marketing, pany