Brand Assam needs strategic marketing campaign
Lot of these would depend on making of a popular brand and effective marketing. It is essential that there is a clear understanding regarding the fields of business that we are engaged in with expertise, effectiveness and uniqueness making Brand Assam stand out in competitive markets.
The market specific demands are analyzed, attended to and ways are curved out to satisfy these in a more customized manner. The judicious use of appropriate tools for strategic marketing would have to make Brand Assam excel among the competitors in the chosen business domain.
The effective branding campaign of Amazing Thailand is a point in this case. The image of Brand Assam has to evoke positive and emotional bonding before the outside investors are motivated and tourists are attracted to embrace the place over others.
In a survey it was found that more than 50% of respondents recalled a Thailand destination first, reflecting strong awareness for Thailand as a destination. Singapore, Hong Kong and Bali were the top 3 destinations in terms of awareness. In most of the cases of market challenge the success of a place is dependent on positive actions towards strategic marketing, creation of favourable place image and effective brand management.
Today it has been seen extensively that positive brand image of a place has been instrumental in attracting investments and corporate activities. Even tourists, researchers, adventure enthusiasts have been attracted by the magnetic effect of the popular brand image of the place. As a result the management of place image has been of special concern for the authority while facing competitions in the target markets.
And today we see cities, urban development authorities, state and national governments and other stakeholders of economic development are joining hands together for brand management through a multi agency approach. The whole lot of economic, private commerce and public policies, principles of public diplomacy are put in a common platform for giving a combined push to this effort.
New tools of strategic marketing and management of place image to do well in the ever competitive target markets are increasingly adopted by the public policy makers all over the world. One can see examples of countries using place marketing and branding to garner international cooperation and business for economic development. Adoption of strategic marketing tools has cut across different ideologies and state policies.
From socialist Cuba to Cost Rica ,from violence torn Ireland to Colombia —all have been engaged in such type of place marketing . The growing evidences have amply substantiated that the emotional feelings and images in relation to a brand play important role in purchase decisions though brand recognition and brand identity. Popular brand identities are instantly evoked, recognized and recalled giving them a competitive edge over others.
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