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Leading experts will converge on Cambridge to lead workshops and panel discussions on a range of issues, from successfully using high profile video content in global campaigns to guidance on how to stay the right side of the law for email marketing. This is a full day conference, with refreshments.

The event will cover both business-to-business and business-to-consumer issues, and is suitable for anyone involved in marketing, including marketing directors, webmasters, brand strategists, media executives and digital agencies. Delegates can select sessions appropriate to their interests, with content suitable for all levels of experience.

Jonathan Hart, The Chartered Institute of Marketing’s regional director for the East of England is looking forward to building on last year’s inaugural success: “Our first conference was a great success, and the feedback has had a direct input into the choice of topics covered this year. This year’s conference will be the place to go to get a 360-degree view of technology trends, customer behaviour and real-world competition affecting marketers across the region today.”

Michael Nutley, Editor in Chief of New Media Age magazine will be chairing the conference. Michael said, “Digital marketing has caused a paradigm shift in marketing, with opportunities and pitfalls of which marketers need to be aware.

“The pace of change shows no sign of slowing, and so we’re pleased to see The Chartered Institute of Marketing’s Cambridgeshire branch Digital Marketing Conference back for another year. It’s an annual opportunity for marketers to bring their skills up to date and find out about developments from a top class panel of experts.”

Tags: 360 degree view, amp, brand strategists, business to consumer, campaigns, chartered institute of marketing, customer behaviour, digital marketing, direct input, email marketing, global campaigns, jonathan hart, marketer, marketers, Marketing, marketing conference, media executives, nutley, panel discussions, paradigm shift, regional director, technology trends, video content, world competition

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