Scottish Development International (SDI) has appointed Edinburgh based agencies Rapp and The Union to work on its marketing.
Rapp - which recently rebranded from Wavv Rapp Collins - will create the global direct marketing work while the Union will handle its above the line advertising account.
The above the line account was won following a competitive pitch [...]
In what started as a hobby filming scuba divers, Lori and Steve Wishard looked beyond the lens and launched a video online marketing company for area businesses and nonprofits.
The Wishards have owned Media Rapids Inc. for three years, but as demand for online marketing content grows, they recently launched a Web site dedicated solely to [...]
Per a Canon employee talking to Tech Digest, the engineers behind the 5D Mark II were held back by the megapixel race instead of focusing on the sensor. The chaps in marketing reportedly wanted to beat out Nikon’s latest DSLR flagship and us consumers are apparently dumb, paying attention just to the mighty megapixel.
This engineer [...]
Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
Companies are moving to engage more with consumers through applications on social networks like Facebook, it has been claimed.
According to a Times report, with businesses such as Warner Bros and Disney moving onto the platform, the potential of social media for marketing purposes appears to be significant.
It cited comments from Sonya Chawla of social media [...]
LLC, as its financial advisor to assist the Company in identifying and evaluating strategic alternatives, in light of its current business strategy as well as the receipt of third party inquiries, including a previously announced letter from Marlin Equity Partners, LLC containing an unsolicited and non-binding proposal to initiate discussions regarding a possible acquisition of [...]
All grim stuff. No wonder then, that home-owners and prospective buyers are jittery, estate agents around the country are shutting up shop and building firms are mothballing projects, as finance dries up.
According to Peter Bolton King, chief executive of the National Association of Estate Agents, such stories have “a tremendous effect”.
“We generally have not got [...]
The Marketing Consortium, an internationally-acclaimed marketing communications firm, has announced the addition of three employees - Vikki Hunley, Amie Campisi and Erin Walker. Vikki Hunley had joined as an account supervisor; Amie Campisi and Erin Walker as account coordinators.
Amie recently moved to the Charlotte area. Previously, she had worked for a professional services firm for [...]
The chairman of the Federal Communications Commission was on the losing end of a vote for the first time in his tenure when his colleagues sided with the cable industry in a dispute over marketing practices.
Cable companies claimed that Verizon had improperly used proprietary information in an attempt to keep their customers from switching providers. [...]
Pedestrians in downtown New York City might be startled to hear Canadian northerners discussing an oncoming polar bear.
Once the bear has their attention, those within range of new “whispering window” ads that emit sound over the city’s sidewalks get a prompt on their cellphones to watch a free short video showing a mish-mash of Canadian [...]
