The R.I. Economic Development Corporation (EDC) has received three awards from the Northeastern Economic Developers Association (NEDA), the agency said today.
“NEDA’s recognition of our team’s good work celebrates RIEDC’s thoughtful and creative approach to communicating about Rhode Island with both in and out-of-state audiences,” Saul Kaplan, the EDC’s executive director, said in a statement today. [...]
Researchers from Maastricht University in Amsterdam have found a possible solution in dealing with the increasing tourism in Antarctica that can form a threat for the vulnerable South Pole area, in the form of marketing the visitor rights to the highest bidder.
A number of parties are concerned about the effects of this rapid growth with [...]
perhaps the world’s most recognizable sports celebrity had some galactic competition for the spotlight at a recent Los Angeles Galaxy game, when he accompanied a clone trooper to the ceremonial coin toss.
“This is by far the largest marketing campaign we’ve ever done,” said Brenda Freeman, chief marketing officer at Cartoon, a Turner Broadcasting System outlet. [...]
Marketing Drive, a top tier promotional marketing agency, once again expands their account service, strategic planning, and creative departments. This latest round of new hires is a result of continued new business growth for the Agency. All five new additions share a wide breath of advertising and promotional marketing backgrounds, which will benefit and strengthen [...]
Unitask Software, a leading provider of Oracle E-Business Suite solutions, today announced the appointment of Terrah Kocher as Director of Marketing effective immediately. In this role, Kocher will lead the company’s strategic and tactical marketing activities associated with promoting the company’s signature products, marketing communications, public relations efforts and website management.
Unitask’s solutions deliver cost efficiencies, [...]
Comedienne and talk show host Ellen DeGeneres will be Procter & Gamble’s new CoverGirl next year.
The Procter & Gamble Cosmetics brand chose the DeGeneres for new ads starting in January 2009.
“Ellen is the quintessential CoverGirl,” said Esi Eggleston Bracey, a Procter & Gamble vice president, in a statement. “She is smart, confident, natural and beautiful [...]
Prime Minister Stephen Harper said Wednesday he would move to further clamp down on marketing of tobacco products to children.
The Conservatives have proposed new regulations that would set a minimum package size for cigarillos [miniature cigars] to make them less affordable for children.
The regulations will also prohibit all flavours and additives that would appeal to [...]
Six Flags Inc. are teaming up on a marketing relationship that will allow the video-game console maker to showcase its new Wario Land: Shake It game at theme parks throughout the country.
Financial terms of the marketing relationship were not disclosed.
Ten Six Flags theme parks will host areas where park guests can try out the game [...]
BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director.
The appointment of Brent brings to an end the six-month hunt to replace its former director of communications and brand marketing, Matthew Anderson.
Brent will report to BSkyB chief executive Jeremy Darroch and take a seat on the company’s executive committee but, [...]
Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
