The King of Beers, the folks who spent lavishly to bring you the Bud Bowl, the Talking Frogs, the Whassup Guys and the Clydesdales, is being swallowed by a Belgian brewer known for its frugality.
But InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the U.S. company’s [...]
SCOTTISH Courage, the beer retailing division of Edinburgh-based Scottish & Newcastle, is to restructure its marketing arm with the loss of 15 jobs this month.
A company spokesman insisted the move was not a cost-cutting exercise, but was aimed at increasing “marketing effectiveness” at the group, which brews John Smith’s, Miller, Kronenbourg and Beck’s beers.
He added: [...]
Next week, at select North Side outlets, Pabst Brewing Co., current owner of the Schlitz brand, will launch the revamped brew with an old 1960s recipe. That would be the recipe [...]
Attorneys general from 16 U.S.
states asked the Treasury Department to probe allegations that
SABMiller Plcs Miller Brewing uses too much caffeine and
alcohol in its “Sparks brand alcoholic energy drinks.
The states sent letters to the departments Alcohol and
Tobacco Tax and Trade Bureau, urging it [...]
Music, though many venue operators don’t realise it, is a
massive part of the bar-hopping experience. Put it on anonymously
in the background and it’s as beige as the drapes in a designer
wine bar; too loud and you may as well take a bottle in a brown
paper bag to a building site.
Naturally, it has a lot to [...]
Belgiums InBev NV grew rapidly with the acquisition of Brazils AmBev in 2004 and is expected by analysts to be at the centre of any potential mega-deal planned after S%26amp;N agreed to be broken up by Carlsberg and Heineken last week.
The worlds top three brewers InBev, SABMiller and Anheuser-Busch are all suffering from the soaring [...]
