BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director.
The appointment of Brent brings to an end the six-month hunt to replace its former director of communications and brand marketing, Matthew Anderson.
Brent will report to BSkyB chief executive Jeremy Darroch and take a seat on the company’s executive committee but, [...]
Shopping centres in Northern Ireland need to rethink their strategy to attract customers in hard economic times, according to a marketing group.
Enda McShane, chief executive of retail marketing specialists Spirit Marketing Group, said shopping centres and retailers were nervous about what the next six months held for them but urged them to offer shoppers something [...]
LLC, as its financial advisor to assist the Company in identifying and evaluating strategic alternatives, in light of its current business strategy as well as the receipt of third party inquiries, including a previously announced letter from Marlin Equity Partners, LLC containing an unsolicited and non-binding proposal to initiate discussions regarding a possible acquisition of [...]
All grim stuff. No wonder then, that home-owners and prospective buyers are jittery, estate agents around the country are shutting up shop and building firms are mothballing projects, as finance dries up.
According to Peter Bolton King, chief executive of the National Association of Estate Agents, such stories have “a tremendous effect”.
“We generally have not got [...]
The King of Beers, the folks who spent lavishly to bring you the Bud Bowl, the Talking Frogs, the Whassup Guys and the Clydesdales, is being swallowed by a Belgian brewer known for its frugality.
But InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the U.S. company’s [...]
The pens, pads, mugs and other gifts that drug makers have long showered on doctors will be banned from pharmaceutical marketing campaigns under a voluntary guideline that the industry is expected to announce Thursday.
The industry’s Code on Interactions with Health Care Professionals will ask the chief executives of large drug makers to certify in writing [...]
Gym and leisure chain LA Fitness is on the hunt for a new agency to handle its direct marketing account.
The company has already kicked off the pitch process, which is being handled by Creative Brief.
In the past, LA Fitness has worked with Kitcatt Nohr Alexander Shaw on a number of campaigns. One campaign produced by [...]
Online marketing such as “viral†videos, blogging and campaigns on social networks will be regulated for the first time after the biggest overhaul of consumer protection laws in 40 years comes into force on Monday.
The new Consumer Protection Regulations adopt an EU directive requiring all businesses to treat customers fairly, closing loopholes that traders have [...]
But online audiences are still limited, a stumbling block that’s expected to be a hot topic at the National Association of Broadcasters’ annual gathering, which starts Monday in Las Vegas.According to [...]
The study was completed in 2006 and showed that Vytorin was no better at limiting plaque buildup in neck arteries than Zocor, which now is available as a low-cost generic. But [...]
