Of the 130 chief marketing officers surveyed by Rackspace, 61% said that their biggest spend would be on online activity, at the expense of spending on traditional marketing channels.
However, social media may not be seeing the lion’s share of marketing money as 92% of those surveyed by Rackspace believe it to be the least effective [...]
perhaps the world’s most recognizable sports celebrity had some galactic competition for the spotlight at a recent Los Angeles Galaxy game, when he accompanied a clone trooper to the ceremonial coin toss.
“This is by far the largest marketing campaign we’ve ever done,” said Brenda Freeman, chief marketing officer at Cartoon, a Turner Broadcasting System outlet. [...]
BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director.
The appointment of Brent brings to an end the six-month hunt to replace its former director of communications and brand marketing, Matthew Anderson.
Brent will report to BSkyB chief executive Jeremy Darroch and take a seat on the company’s executive committee but, [...]
Software company Keane Inc. hired John Riley as its first chief marketing officer.
Mani Subramanian, chairman and CEO of San Ramon-based Keane, will be Riley’s boss.
Riley worked previously in the marketing and branding industries.
Last summer, Keane then based in Boston was taken private in an $854 million cash acquisition by little-known Caritor Inc. of San Ramon, [...]
“We are thrilled to add such a seasoned marketing professional to our team,” says Michelle Cervantez, chief marketing officer for Jacuzzi. “Dawn is an analytically trained strategic brand manager who has developed and managed consumer marketing strategy for several of the world’s leading consumer products companies. Her track record in strategic marketing, brand management and [...]
When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of [...]
Scottrade said Wednesday it hired Sam Yount as manager of advertising strategy to oversee the online investment firm’s online marketing strategy.
Yount is responsible for Scottrade’s Internet display advertising, search marketing, and social media, as well as all online marketing analytics. He most recently was manager of interactive solutions for Brighton, a St. Louis-based marketing and [...]
Obopay Mobile Technology India, a leading mobile payment service company has announced Vijay Balakrishnan as their Chief Marketing Officer. Vijay will be responsible for their entire Marketing & Communication efforts.
Prior to joining Obopay, Vijay held senior Leadership & Marketing roles in some of India’s leading conglomerates like the Tata group and Bharti Airtel where he [...]
With local mobile carriers rushing to convert their subscribers from 2G to faster broadband-like 3G services, the lack of a 3G-enabled model is viewed by analysts as the key impediment to releasing the device in Australia.
Analyst firm IDC said Australians wanted more than a large screen and great web browser and the appeal of an [...]
Wendys International Inc., the U.S.
hamburger chain thats been seeking a buyer since April, said
fourth-quarter profit rose less than analysts estimated as sales
dropped at restaurants open at least 15 months.
Wendys fell 5 percent in New York trading as executives
said today that full-year profit [...]
