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05 Oct

Figaro’s Retains Food Industry Marketing Veteran

Duffey comes to Figaro’s after nearly 30 years in the food industry, during which time she held senior positions with a variety of well-known brands including UniPro Foodservice, Sara Lee, Multifoods and General Mills. In addition to her new position with Figaro’s, Duffey will continue serving as the president of Duffpack Marketing Alliances, the marketing, [...]

24 Aug

China gets gold for marketing at Beijing Olympics

THE Beijing Olympic Games ended yesterday with the world applauding a fantastic sporting achievement.
The organisation, the facilities and the crowds combined to make this one of the greatest Games of all time.
Standing as monuments to this achievement are the spectacular “Birds Nest” — the main Olympic stadium — and the equally impressive aquatics centre, with [...]

15 Jul

InBev snags Anheuser-Busch and its marketing clout

The King of Beers, the folks who spent lavishly to bring you the Bud Bowl, the Talking Frogs, the Whassup Guys and the Clydesdales, is being swallowed by a Belgian brewer known for its frugality.
But InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the U.S. company’s [...]

05 Jun

Best-in-Class Companies Improve Return on Marketing Investment (ROMI) Through Use

According to research presented in a new report, “Predictive analytics: The BI Crystal Ball,” Best-in-Class companies have improved visibility of predictive analytic measures to management at a mean average rate of 36% increase in the past 12 months, versus 9% among Industry Average companies, and -1% among Laggards. Additionally, fifty-nine percent (59%) of Best-in-Class companies [...]

19 May

State probes alcohol energy drink marketing

“Manufacturers, distributors and marketers of alcoholic energy drinks should consider themselves on notice and that their marketing practices will be closely scrutinised to ensure compliance with Victorian consumer protection law,” Robinson announced.
The minister also issued a public warning about alcohol energy drinks, cautioning that the combination of alcohol and stimulants such as caffeine or guarana [...]

04 May

Brand Assam needs strategic marketing campaign

Lot of these would depend on making of a popular brand and effective marketing. It is essential that there is a clear understanding regarding the fields of business that we are engaged in with expertise, effectiveness and uniqueness making Brand Assam stand out in competitive markets.
The market specific demands are analyzed, attended to and ways [...]

27 Apr

Personalized marketing focus of new company

When Allen Woolf and Wally Ure were stranded in a hotel on a business trip several years ago, they didn’t know how often they would keep finding themselves in the same room.
Then, it was a New Hampshire snowstorm that kept Woolf, president of Total Printing Solutions, and Ure, then a Xerox salesman, stuck together.
Today, it [...]

21 Apr

Bright Green Marketing Practices

It’s nothing new that the relationship between marketers and their potential customers can be a bit strained at times.
There’s probably been at least a few times in your life that you’ve felt annoyed about the way advertisers are approaching you. If you live in western society this probably happens on a regular basis.
But that doesn’t [...]

18 Apr

Retailers Fined for Digital TV Offenses

The FCC, which conducted numerous inspections last June, said it initially issued warnings to companies, whose stores and Web sites across the country were in violation of the rule. The agency [...]

16 Apr

Winds of change blowing in suburbs

In Lake County, officials created a “green” task force that will, in part, study how existing ordinances can be amended to accommodate alternative energy projects such as wind turbines in residential neighborhoods. Similar talks have sprung up in McHenry County and DuPage County, where officials approved a zoning variance in November for a couple to [...]


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