In today’s time, we come across thousands of ways to make money online. Every time we surf the net, some or the other offer regarding different ways to make money online pop up before us. In fact, Internet is flooded with such kind of information. It is important that you do not get confused as [...]
Per a Canon employee talking to Tech Digest, the engineers behind the 5D Mark II were held back by the megapixel race instead of focusing on the sensor. The chaps in marketing reportedly wanted to beat out Nikon’s latest DSLR flagship and us consumers are apparently dumb, paying attention just to the mighty megapixel.
This engineer [...]
Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight [...]
Companies are moving to engage more with consumers through applications on social networks like Facebook, it has been claimed.
According to a Times report, with businesses such as Warner Bros and Disney moving onto the platform, the potential of social media for marketing purposes appears to be significant.
It cited comments from Sonya Chawla of social media [...]
Shopping centres in Northern Ireland need to rethink their strategy to attract customers in hard economic times, according to a marketing group.
Enda McShane, chief executive of retail marketing specialists Spirit Marketing Group, said shopping centres and retailers were nervous about what the next six months held for them but urged them to offer shoppers something [...]
Coke assembled groups in eight countries, meeting with consumers at a W Hotel in Seattle, a villa in Greece and poolside in Italy.
The Olympics are unlike most sports sponsorships, said Kevin Tressler, Coke’s director of worldwide sports and entertainment marketing.
Most sports are a constant passion for fans, Tressler said. The Olympics surfaces every two years [...]
“The dedication, teamwork, and commitment of our USA Basketball Senior National Team exemplifies the Olympic spirit,” said Jim Tooley, USA Basketball executive director. “We are pleased to partner with AT&T to offer fans exclusive content, connecting them to this extremely committed and hardworking team and the excitement of the 2008 Olympic Games in Beijing.”
“As a [...]
“LCD TV continues to be one of the premier technologies for Sharp and is the cornerstone that Sharp built its brand around,” said Doug Koshima, Chairman and CEO, Sharp Electronics Corporation. “This new marketing initiative reinforces this message but also shows that as the company evolves, we are increasing our commitment to the solar industry [...]
The King of Beers, the folks who spent lavishly to bring you the Bud Bowl, the Talking Frogs, the Whassup Guys and the Clydesdales, is being swallowed by a Belgian brewer known for its frugality.
But InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the U.S. company’s [...]
