Marketing maverick Robyn Waters, former vice president of trend, design and product development at Target, breezed into Nashville last week on a nine-city tour promoting innovation in corporate America and keeping the faith even as consumers slash their spending.
Her message was that companies shouldn’t stop striving to make an emotional connection with shoppers even amid [...]
Tumbling shares and global economic uncertainty. They need not be a problem in fact, today’s economic uncertainty could be a business opportunity.
There’s a simple process to follow. Take a good look at your business, reconnect with your customers, provide the very best products, services and prices and market as hard as you can.
Too many businesses [...]
Shopping centres in Northern Ireland need to rethink their strategy to attract customers in hard economic times, according to a marketing group.
Enda McShane, chief executive of retail marketing specialists Spirit Marketing Group, said shopping centres and retailers were nervous about what the next six months held for them but urged them to offer shoppers something [...]
The Marketing Consortium, an internationally-acclaimed marketing communications firm, has announced the addition of three employees - Vikki Hunley, Amie Campisi and Erin Walker. Vikki Hunley had joined as an account supervisor; Amie Campisi and Erin Walker as account coordinators.
Amie recently moved to the Charlotte area. Previously, she had worked for a professional services firm for [...]
Anyone who says there’s no such thing as a free lunch these days isn’t looking hard enough.
Scores of popular restaurant chains are increasingly offering up not only free food, but a variety of free menu items, such as desserts and drinks, to get customers in the door with hopes of making them into repeat customers.
Just [...]
“We figure it would cost us almost $100 a day in taxes just to remain in our home,” said Kathy Mournighan, who raised three children in her big Colonial in the last two decades. “We could dump the house and live on a cruise ship with what we would pay in property taxes.”
The Mournighans [...]
