Researchers from Maastricht University in Amsterdam have found a possible solution in dealing with the increasing tourism in Antarctica that can form a threat for the vulnerable South Pole area, in the form of marketing the visitor rights to the highest bidder.
A number of parties are concerned about the effects of this rapid growth with [...]
Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
As the newly licensed cdma and Gsm operators commences roll out, indications are very strong that their might be some displacement in the Nigerian Telecoms Race. Clear favorites and pioneers like Mtn, Celtel and Glo are poised to face stiff competition from late entrants, Etisalat, Alheri and Visafone.
Ordinarily, Visafone should not be classified as a [...]
Seth Godin says the traditional way of attracting customers and getting messages to them will soon be a thing of the past.
In his keynote session, Godin will describe how changes in the media landscape have changed the way businesses survive.
Godin cited the example of television and radio advertising, which interrupts people. The new approach, he [...]
Professional Auctioneer, Matt Price of Blue Hound Auctions, LLC based out of Fuquay Varina, NC took home the Best of Class marketing award for press releases as determined by the Auctioneers Association of North Carolina at the January 2008 Convention in Greensboro, NC.
The award came on the heels of Mr. Price being named the Hemlock [...]
Advertising practices of pharmaceutical companies have drawn a stream of criticism in recent years, including from federal lawmakers, prompting talk of restrictions should consumer-friendly Democrats build their control in Congress after the 2008 elections.
Last year, drug giant Pfizer Inc. found itself on the hot seat for its “Viva Viagra!” campaign that played off Elvis Presley’s [...]
In Gold Marketing Assistance Group, Ltd. is celebrating its 25th anniversary. Founded in 1983 as Demoz In Gold, Ltd., Ingold Marketing Assistance Group has been servicing the Retail and Marketing segments continuously since its inception.
I.M.A. Group provides marketing assistance of various kinds to nationwide businesses, associations, and charities, offering complete coverage in Wisconsin and Upper [...]
Much of the business of telling Purdue’s story to the world falls to University Relations and its divisions — University News Service, Purdue Marketing Communications, Periodicals and Community Relations.
This fiscal year, which ends June 30, University Relations is budgeted to spend $4,167,480 million on staff and supplies and $750,000 on advertising and marketing.
But not everything [...]
What exactly is marketing and why is it important to your business? Wikipedia, the online encyclopedia, defines marketing as “the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.†Here’s another definition: “Marketing is an ongoing process of [...]
Lot of these would depend on making of a popular brand and effective marketing. It is essential that there is a clear understanding regarding the fields of business that we are engaged in with expertise, effectiveness and uniqueness making Brand Assam stand out in competitive markets.
The market specific demands are analyzed, attended to and ways [...]
