Companies are moving to engage more with consumers through applications on social networks like Facebook, it has been claimed.
According to a Times report, with businesses such as Warner Bros and Disney moving onto the platform, the potential of social media for marketing purposes appears to be significant.
It cited comments from Sonya Chawla of social media [...]
“LCD TV continues to be one of the premier technologies for Sharp and is the cornerstone that Sharp built its brand around,” said Doug Koshima, Chairman and CEO, Sharp Electronics Corporation. “This new marketing initiative reinforces this message but also shows that as the company evolves, we are increasing our commitment to the solar industry [...]
Seth Godin says the traditional way of attracting customers and getting messages to them will soon be a thing of the past.
In his keynote session, Godin will describe how changes in the media landscape have changed the way businesses survive.
Godin cited the example of television and radio advertising, which interrupts people. The new approach, he [...]
Getting hundreds of search engine results from one keyword loses more of its novelty and efficiency every day as Marketing consumers opt for recommendations from real people.
Instead of typing “hip sushi, Portland” into a search engine, consumers are going straight to websites like Citysearch and Yelp, where they can find several customer reviews for restaurants [...]
Internet phone company Skype has launched a campaign that will see a writer, dubbed the Nomad, travel around the Marketing world non-stop for 33 days engaging with the public using the outfit’s gadgets, as well as digital media such as Facebook, YouTube and Twitter.
The Skype Nomad project marks the company’s biggest marketing push to date. [...]
NEW YORK (Billboard) - Amid ongoing competitive pressure from Facebook, MySpace is taking its latest shot at entering the music business as other social networking peers, such as Last.fm and imeem, are making big audience gains with ad-supported music offerings.
According to sources, MySpace is planning a service that would combine free ad-supported music listening with [...]
DeWolfe said MySpace is in licensing talks with “everyone” but declined to say where discussions stand with EMI, home to artists such as Coldplay and Norah Jones.MySpace Music, which will roll [...]
DeWolfe said MySpace is in licensing talks with “everyone” but declined to say where discussions stand with EMI, home to artists such as Coldplay and Norah Jones.
MySpace Music, which will roll out gradually in coming months, will enable artists to sell music downloads, concert tickets and merchandise such as T-shirts through their profile pages and [...]
Fairfax Digital is putting the finishing touches to the website, codenamed Kwerky, aimed at free-spending hedonists desperate to have their say.
To be launched within weeks, the website means to tap into a market Fairfax believes has been overlooked by social networking websites such as MySpace and Facebook which have focused solely on allowing users to [...]
MIAMI (Billboard) - When Internet users in Latin America logged on to Facebook during Valentine’s Day week, they found a site that needed no translation.
It was Facebook’s first step toward a broad internationalization plan. Since February 11, any person from a Spanish-speaking country who visits Facebook will see the site in Spanish, while users from [...]
