12 May
Think of word-of-mouth marketing
”Hispanics cultivate the most extensive personal and professional networks both online and offline among those studied, attesting to the potential effectiveness of grass-roots and viral campaigns,” reported Theresa Rice, director, U.S. Hispanic for Burson-Marsteller, a global public relations and communications firm.
So I went to Burson-Marsteller’s website and clicked on its recent study of ”Hispanic-fluentials.” Its [...]
