“LCD TV continues to be one of the premier technologies for Sharp and is the cornerstone that Sharp built its brand around,” said Doug Koshima, Chairman and CEO, Sharp Electronics Corporation. “This new marketing initiative reinforces this message but also shows that as the company evolves, we are increasing our commitment to the solar industry [...]
The workshop aimed to enable business associations to build a realistic and effective marketing and communication plan for their association.
USAID Jordan Economic Development Program have identified Business Associations in Jordan as entry point for developing the sectors they represent and are considered to be a vehicle for cooperation between private organizations and a platform from [...]
Gym and leisure chain LA Fitness is on the hunt for a new agency to handle its direct marketing account.
The company has already kicked off the pitch process, which is being handled by Creative Brief.
In the past, LA Fitness has worked with Kitcatt Nohr Alexander Shaw on a number of campaigns. One campaign produced by [...]
“We couldn’t be more pleased! The results of these trials far exceeded the expectations of everyone involved,” says Larry Powalisz, CEO of Legends Business Group, Inc.
“We were asked to develop and test product specific growth marketing initiatives through various methods of Internet marketing,” continues Larry Powalisz. “The trial was three fold; by utilizing our marketing [...]
Advantica EyeCare, a vision care plan provider to employer groups and health plan organizations, announces the appointment of Andy Davis to the position of Senior Vice President of Sales and Marketing according to Richard Sanchez, President and CEO.
With over 10 years of employee benefits experience, Mr. Davis started his career in Human Resources at Raymond [...]
Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]
The nation’s largest professional building materials supplier has announced the appointment of Lisa Buenzli Peterson to the position of vice president of marketing. In this new role, Peterson will oversee the firm’s marketing and communications activities.
“Lisa is a talented executive with a proven track record of building and growing strong brands,†said Bill Myrick, ProBuild [...]
When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of [...]
Hester’s exit comes as AMD battles to reverse steep losses and fend off a resurgent Intel Corp., AMD’s much-larger rival which lost substantial market share to AMD a couple years ago [...]
Score: 13.5/20
Let’s see, now. You’re relaxed at a smart, dark-stained timber
table with your bottom comfortably resting on a matching, classic
bistro bentwood. The air-conditioning system whirrs overhead,
keeping the impressive 1930s former fire station - now done up
simply and stylishly to provide a series of interesting rooms that
form a snappy cafe/restaurant - as cool as a cucumber, [...]
