Tumbling shares and global economic uncertainty. They need not be a problem in fact, today’s economic uncertainty could be a business opportunity.
There’s a simple process to follow. Take a good look at your business, reconnect with your customers, provide the very best products, services and prices and market as hard as you can.
Too many businesses [...]
Digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go “beyond the banner.” Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers [...]
When it came to marketing her Boston-based cosmetic dentistry practice, Helaine Smith chose to marry modern technology with an age-old principle: Sex sells.
Since the book went live, Smith’s name has careered around the Web. “When people Google me, all of this appears, and everybody says wow,” says Smith. “It supports everything I do. I’m popping [...]
Marketing Drive, a top tier promotional marketing agency, once again expands their account service, strategic planning, and creative departments. This latest round of new hires is a result of continued new business growth for the Agency. All five new additions share a wide breath of advertising and promotional marketing backgrounds, which will benefit and strengthen [...]
Six Flags Inc. are teaming up on a marketing relationship that will allow the video-game console maker to showcase its new Wario Land: Shake It game at theme parks throughout the country.
Financial terms of the marketing relationship were not disclosed.
Ten Six Flags theme parks will host areas where park guests can try out the game [...]
Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
A Phoenix entrepreneur is betting he can crack the competitive outdoor advertising arena by enlisting consumer drivers to become “brand ambassadors” for local businesses.
Brandon Clarke recently opened Driven Media. The marketing firm matches advertisers with drivers who fit the demographic they want to reach. The company’s first client is Children’s Museum of Phoenix. Driven Media [...]
As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight [...]
THE Beijing Olympic Games ended yesterday with the world applauding a fantastic sporting achievement.
The organisation, the facilities and the crowds combined to make this one of the greatest Games of all time.
Standing as monuments to this achievement are the spectacular “Birds Nest” — the main Olympic stadium — and the equally impressive aquatics centre, with [...]
You won’t see any expensive, multistate advertising campaign for the AmeriServ Johnstown FolkFest.
And the modest facilities at the relatively new Festival Park don’t make the former industrial lot a regional landmark, let alone a national one.
Still, the numbers don’t lie: FolkFest visitors last year came from at least 28 states. And survey data showed that [...]
