Tumbling shares and global economic uncertainty. They need not be a problem in fact, today’s economic uncertainty could be a business opportunity.
There’s a simple process to follow. Take a good look at your business, reconnect with your customers, provide the very best products, services and prices and market as hard as you can.
Too many businesses [...]
Duffey comes to Figaro’s after nearly 30 years in the food industry, during which time she held senior positions with a variety of well-known brands including UniPro Foodservice, Sara Lee, Multifoods and General Mills. In addition to her new position with Figaro’s, Duffey will continue serving as the president of Duffpack Marketing Alliances, the marketing, [...]
Of the 130 chief marketing officers surveyed by Rackspace, 61% said that their biggest spend would be on online activity, at the expense of spending on traditional marketing channels.
However, social media may not be seeing the lion’s share of marketing money as 92% of those surveyed by Rackspace believe it to be the least effective [...]
The R.I. Economic Development Corporation (EDC) has received three awards from the Northeastern Economic Developers Association (NEDA), the agency said today.
“NEDA’s recognition of our team’s good work celebrates RIEDC’s thoughtful and creative approach to communicating about Rhode Island with both in and out-of-state audiences,” Saul Kaplan, the EDC’s executive director, said in a statement today. [...]
In what started as a hobby filming scuba divers, Lori and Steve Wishard looked beyond the lens and launched a video online marketing company for area businesses and nonprofits.
The Wishards have owned Media Rapids Inc. for three years, but as demand for online marketing content grows, they recently launched a Web site dedicated solely to [...]
Digital spending was a negligible proportion of total marketing budgets and we lived in a world where few marketers would dare go “beyond the banner.” Fast forward to 2008 and in some cases we have the opposite problem. Digital spending is still too low, but in the spirit of wanting to appear current some marketers [...]
When it came to marketing her Boston-based cosmetic dentistry practice, Helaine Smith chose to marry modern technology with an age-old principle: Sex sells.
Since the book went live, Smith’s name has careered around the Web. “When people Google me, all of this appears, and everybody says wow,” says Smith. “It supports everything I do. I’m popping [...]
As the Ravens prepare for their only Monday night game of the season, the nation will get its first glimpse at the player who has had Baltimore fans buzzing at water coolers for the past three weeks.
But after the on-the-field play, the analysts’ commentary and the post-game interviews, the rest of the country will be [...]
Making a career transition from one company to the next is an intense and often stressful experience. Displaced executives and those looking to segue into a more senior position can be faced with unwanted, lengthy transition periods.
David Werner International is one of New York’s top executive career marketing company. With over 30 years experience in [...]
Researchers from Maastricht University in Amsterdam have found a possible solution in dealing with the increasing tourism in Antarctica that can form a threat for the vulnerable South Pole area, in the form of marketing the visitor rights to the highest bidder.
A number of parties are concerned about the effects of this rapid growth with [...]
