perhaps the world’s most recognizable sports celebrity had some galactic competition for the spotlight at a recent Los Angeles Galaxy game, when he accompanied a clone trooper to the ceremonial coin toss.
“This is by far the largest marketing campaign we’ve ever done,” said Brenda Freeman, chief marketing officer at Cartoon, a Turner Broadcasting System outlet. [...]
Comedienne and talk show host Ellen DeGeneres will be Procter & Gamble’s new CoverGirl next year.
The Procter & Gamble Cosmetics brand chose the DeGeneres for new ads starting in January 2009.
“Ellen is the quintessential CoverGirl,” said Esi Eggleston Bracey, a Procter & Gamble vice president, in a statement. “She is smart, confident, natural and beautiful [...]
When the Royal Bank of Scotland Group signed a deal last year to become one of the PGA of America’s two top sponsors, the Detroit headquarters of RBS subsidiary Charter One saw a chance to spin marketing gold.
The tournament is the final of the PGA’s annual four majors, drawing worldwide interest. So, Charter One President [...]
“LCD TV continues to be one of the premier technologies for Sharp and is the cornerstone that Sharp built its brand around,” said Doug Koshima, Chairman and CEO, Sharp Electronics Corporation. “This new marketing initiative reinforces this message but also shows that as the company evolves, we are increasing our commitment to the solar industry [...]
The pens, pads, mugs and other gifts that drug makers have long showered on doctors will be banned from pharmaceutical marketing campaigns under a voluntary guideline that the industry is expected to announce Thursday.
The industry’s Code on Interactions with Health Care Professionals will ask the chief executives of large drug makers to certify in writing [...]
A USA Network series filmed in Albuquerque, and set in Albuquerque, will launch this summer via an aggressive interactive marketing campaign.
The series, “In Plain Sight,” focuses on a U.S. Marshall working in the Witness Protection Program. It stars Mary McCormack and Fred Weller. USA is working with Big Spaceship, Electric Artists and The Hyperfactory to [...]
It said that the digital marketing division specialises in a full range of digital marketing services such as search marketing, online campaigns and mobile marketing.
Kent Wertime,OgilvyOne Asia-Pacific president,said there is much need to promote digital marketing in Malaysia and the rest of the region.
“Already half a billion people in Asia are connected online so there’s [...]
Online marketing such as “viral†videos, blogging and campaigns on social networks will be regulated for the first time after the biggest overhaul of consumer protection laws in 40 years comes into force on Monday.
The new Consumer Protection Regulations adopt an EU directive requiring all businesses to treat customers fairly, closing loopholes that traders have [...]
The Lubbock Economic Development Alliance signed off on a resolution Monday authorizing a much-publicized national marketing campaign aimed at attracting more workers to the Hub City, where the jobless rate is among the lowest in Texas.
LEDA, which will spend at least $200,000 on the campaign, said it’s already advertising on two radio stations in Dallas [...]
Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]
