Advertisers have never encountered an open space that they didn’t consider a possible advertising medium. What they fail to understand is that ubiquity and relevance are not the same thing. When everything from egg shells to urinals are turned into advertising media, something has gone horribly wrong.”
In Relevance , marketing consultant Tim Manners rails against [...]
Business Link Northwest has just announced which companies will provide its marketing services for the next three years. The list of approved suppliers covers everything from public relations and event management to design and telemarketing.
The process had to be evaluated by an independent marketing consultant as well as their own procurement team.
Tenders were scored on [...]
Anyone who says there’s no such thing as a free lunch these days isn’t looking hard enough.
Scores of popular restaurant chains are increasingly offering up not only free food, but a variety of free menu items, such as desserts and drinks, to get customers in the door with hopes of making them into repeat customers.
Just [...]
