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Unitask Software, a leading provider of Oracle E-Business Suite solutions, today announced the appointment of Terrah Kocher as Director of Marketing effective immediately. In this role, Kocher will lead the company’s strategic and tactical marketing activities associated with promoting the company’s signature products, marketing communications, public relations efforts and website management.
Unitask’s solutions deliver cost efficiencies, [...]

As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight [...]

State officials are trying to lure empty nesters, families and hunters to South Dakota as part of a fall tourism campaign.
Richard Benda, Tourism and State Development director, says the state is focusing on the efficient use of marketing dollars and using innovative ways to gain maximum exposure for South Dakota.
The fall tourism campaign also includes [...]

iPost, the industry-leading provider of strategic email marketing solutions, today announced that industry veteran Craig Kerr has been appointed vice president of marketing. Kerr brings to the role a track record of more than 20 years of strategic and hands-on success in marketing and sales of software and services, including SaaS.
“As iPost continues to expand [...]

“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a [...]

The Family Smoking Prevention and Tobacco Control Act awaiting action by Congress has the potential to advance tobacco control for all Americans but only if Congress corrects serious flaws that provide a major win for big tobacco and abandon African-Americans to choke in a thick cloud of menthol-flavored cigarette smoke.
The bill, which gives the Food [...]

Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]

When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of [...]

Holland firm Grooters Productions, which developed the new marketing strategy, suggested using drive-time radio spots and billboards to entice commuters to move to Holland with slogans such as: “Hate this drive?,” “Be home by now” and “The Gasculator” — a reference to a calculator that could be on the proposed Web site. It would show [...]

A famous heiress on a reality TV show once pondered, “What is Wal-Mart? Is it, like, where they sell wall stuff?” Fortunately for global manufacturers, most of today’s consumers are more tuned in than the average heiress and very familiar with the popular retailers and the products they sell. But getting them to buy those [...]