As part of its social awareness initiative “Making it Our Business”, Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight [...]
“We couldn’t be more pleased! The results of these trials far exceeded the expectations of everyone involved,” says Larry Powalisz, CEO of Legends Business Group, Inc.
“We were asked to develop and test product specific growth marketing initiatives through various methods of Internet marketing,” continues Larry Powalisz. “The trial was three fold; by utilizing our marketing [...]
Advantica EyeCare, a vision care plan provider to employer groups and health plan organizations, announces the appointment of Andy Davis to the position of Senior Vice President of Sales and Marketing according to Richard Sanchez, President and CEO.
With over 10 years of employee benefits experience, Mr. Davis started his career in Human Resources at Raymond [...]
Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]
When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of [...]
C%26amp;C Group Plc, the Irish beverage
maker whose shares lost two-thirds of their value in 2007, said
sales from continuing operations fell 9 percent in the year that
ends today on waning British demand for Magners cider.
The Dublin-based company expects “modest revenue growth
in fiscal 2009, [...]
