iPost, the industry-leading provider of strategic email marketing solutions, today announced that industry veteran Craig Kerr has been appointed vice president of marketing. Kerr brings to the role a track record of more than 20 years of strategic and hands-on success in marketing and sales of software and services, including SaaS.
“As iPost continues to expand [...]
”Hispanics cultivate the most extensive personal and professional networks both online and offline among those studied, attesting to the potential effectiveness of grass-roots and viral campaigns,” reported Theresa Rice, director, U.S. Hispanic for Burson-Marsteller, a global public relations and communications firm.
So I went to Burson-Marsteller’s website and clicked on its recent study of ”Hispanic-fluentials.” Its [...]
Obopay Mobile Technology India, a leading mobile payment service company has announced Vijay Balakrishnan as their Chief Marketing Officer. Vijay will be responsible for their entire Marketing & Communication efforts.
Prior to joining Obopay, Vijay held senior Leadership & Marketing roles in some of India’s leading conglomerates like the Tata group and Bharti Airtel where he [...]
SAN FRANCISCO (Reuters) - In Nintendo Co Ltd’s (7974.OS: Quote, Profile, Research) new “Wii Fit” video game, players use an electronic balance board to control on-screen action.
As the company prepares for the title’s U.S. launch, it faces a balancing act of its own: how to appeal to new customers who don’t know video game icons [...]
BEIJING (Reuters) - When the world’s greatest sporting and marketing event crosses paths with one of the best economic growth stories ever, the result could be the opportunity of a lifetime for corporate sponsors of the Beijing Olympics.
Companies are stepping up, with an eye on China’s increasingly prosperous consumers, some of whom are snapping up [...]
The European Commission sued Spain,
Poland and the Czech Republic for failing to enact the law known
as Mifid, which opens up stock markets such as Bolsas y Mercados
Espanoles to competition with off-exchange trading.
Spain also was taken to court by the EUs executive arm
Jan. [...]
Sun-Times Media Group Inc., publisher
of newspapers in the Chicago area, sued former Chairman Conrad
Black and three associates to recover some of the more than
$60 million it paid in legal fees to defend them.
Sun-Times, formerly known as Hollinger International Inc.,
also asked a Delaware [...]
Biovail Corp., the largest publicly
traded drugmaker in Canada, said its the target of a grand jury
investigating how the company started selling the blood-pressure
drug Cardizem LA five years ago.
The U.S. Attorneys Office in Boston is probing the 2003
sales and marketing program in which Biovail introduced the drug
to patients through some doctors, the Mississauga, Ontario-based
company said [...]
