Shopping centres in Northern Ireland need to rethink their strategy to attract customers in hard economic times, according to a marketing group.
Enda McShane, chief executive of retail marketing specialists Spirit Marketing Group, said shopping centres and retailers were nervous about what the next six months held for them but urged them to offer shoppers something [...]
Caribbean Tourism Ministers said they have developed a strategy to deal with the energy crisis and its potentially crippling impact on regional tourism.
The committee was just part of a strategic plan for dealing with the energy crisis and its potentially crippling impact on the tourism industry.
Headed by Jamaica Tourism Minister Ed Bartlett, it will pay [...]
SCOTTISH Courage, the beer retailing division of Edinburgh-based Scottish & Newcastle, is to restructure its marketing arm with the loss of 15 jobs this month.
A company spokesman insisted the move was not a cost-cutting exercise, but was aimed at increasing “marketing effectiveness” at the group, which brews John Smith’s, Miller, Kronenbourg and Beck’s beers.
He added: [...]
“We are thrilled to add such a seasoned marketing professional to our team,” says Michelle Cervantez, chief marketing officer for Jacuzzi. “Dawn is an analytically trained strategic brand manager who has developed and managed consumer marketing strategy for several of the world’s leading consumer products companies. Her track record in strategic marketing, brand management and [...]
Anyone who says there’s no such thing as a free lunch these days isn’t looking hard enough.
Scores of popular restaurant chains are increasingly offering up not only free food, but a variety of free menu items, such as desserts and drinks, to get customers in the door with hopes of making them into repeat customers.
Just [...]
Scottrade said Wednesday it hired Sam Yount as manager of advertising strategy to oversee the online investment firm’s online marketing strategy.
Yount is responsible for Scottrade’s Internet display advertising, search marketing, and social media, as well as all online marketing analytics. He most recently was manager of interactive solutions for Brighton, a St. Louis-based marketing and [...]
I get asked a lot about press kits. People want to know how to present them, what’s in them, etc. I have been asked over and over again to write articles on the subject, so here you are: a brief crash course on press kits.
Your press kit is your calling card. It will introduce you [...]
Holland firm Grooters Productions, which developed the new marketing strategy, suggested using drive-time radio spots and billboards to entice commuters to move to Holland with slogans such as: “Hate this drive?,” “Be home by now” and “The Gasculator” — a reference to a calculator that could be on the proposed Web site. It would show [...]
Working for this homelessness charity, you will implement and monitor their Direct Marketing strategy to increase and maximise income from individual supporters.
Donor development and acquisition will include developing appropriate campaigns and producing fundraising materials across a range of media, managing relationships, and implementing Legacy fundraising and online giving strategies. This role will also involve managing [...]
